Coming Soon: adidas x HYPEBEAST 10th Anniversary UltraBOOST UNCAGED
Showing no signs of slowing up in their 10th Anniversary year, lifestyle and culture shifter HYPEBEAST reveals one of their biggest projects to date; a collaboration with adidas. Employing the hugely popular UltraBOOST silhouette as their canvas, HYPEBEAST puts a clean twist on the sneaker, removing the cage that hosts adidas branding. Something to take note of here is the use of a revolutionary NFC chip, the first sneaker to make use of this technology. The chip is meant to connect the user to specially created microsite when tapping your phone to the sneaker. Don’t have a phone with NFC capability? Still might be in luck as they’ve included a scannable QR code on the hangtag. Rounding out the sneaker is the knitted material native to the UltraBOOST and the super cozy BOOST sole. Keep your eyes peeled as the minimalistic sneaker will be uncaged on December 18th in limited quantities.