KITH x adidas Consortium Tubular Doom
Kith partners with adidas Consortium to launch their 12-month World Tour campaign, as Ronnie Fieg introduces the Tubular Doom silhouette for the first time. Inspired by the cold unforgiving concrete jungle of New York City where Fieg resides, this collaboration boasts a cement grey Primeknit upper fortified by a charcoal wool cage for warmth. Robust marled elastic straps at the quarter panel and forefoot provide further stabilization and warmth, crucial for fast-paced New York metropolitans during the winter season. The Primeknit upper utilizes a sock-like construction, as the knit textile wraps up to cover the wearer’s ankle. Lastly, Kith’s slogan of Just Us can be seen on the heel guard. This winterized upper sits atop an aggressive Tubular sole unit, which doubles as a midsole and outsole due to its unique form. Two lace options and co-branded footbeds are the final details on this premium execution.