In time for Spring 2015, hailing from New Zealand label I Love Ugly presents its Spring 2015 collection. Started as a part of a university assignment, founder Valentin Ozich once summed up his personal style in three words – I love ugly. With the mission to create the “best products in the world” with minimal branding, I Love Ugly recreates classic garments with its own special, at times eccentric twist. The line includes relaxed slim cut jeans, both basic and graphic t-shirts, and drop crotch shorts. A fluid street aesthetic ties each piece together creating design continuity and allowing you to mix, match and layer all pieces offered. Check out the lookbook above and head over to our online shop with the link bellow. 

Purchase the I Love Ugly Spring 2015 Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com