It hasn’t been long since we introduced the up-and-coming functional streetwear brand ICE COLD NY to our Atlanta storefront. But in the passing time, the New York brand born out of a legitimate need of a cyclist to be seen at night has now become a success story, gaining worldwide renown and pulling off collaborations with some great brands.

For the 2013 Fall/Winter season, we had the pleasure of joining with ICE COLD NY to create a brand new piece for the colder weather. The Wish x ICE COLD NY 3M Windbreaker is a collaborative effort that takes the minimal and reflective elements that have come to be expected from ICE COLD and applies it to a functional windbreaker. With reflective hits along the rim of the hood, wrists, and the respective brand logos across the front and the back, this piece is ready to wear for any serious biker, or casual streetwear connoisseur. 

The Wish x ICE COLD NY 3M Windbreaker will be available on the online shop and via our Moreland Ave. location on Wednesday, November 6 at Noon.