SSUR and it’s various sublabels have built a strong reputation off the back of logo flipping and tongue-in-cheek verbiage. The latest phrase that has been catching fire for the New York street label is the “COCO MADE ME DO IT” motif. Previously mocked up in a white on black version or an Asia-exclusive pink on black version, SSUR introduces an all-black-everything iteration today. Retail for the tee is set at $40 USD and stock is limited.

Purchase the SSUR “Coco Made Me Do It” Black T-Shirt here as well as in-store via our Moreland Ave. location.