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Now Available: Nike BeTrue Collection

BeTrue celebrates the pursuit of equality of all athletes.

This year’s collection celebrates the power of the team. The definition of team is expressed in many forms. Even when we’re on our own, we’re still together. United. Unstoppable. We’ve thrived in the face of struggle. Prevailing on the strength of our teamwork. Reclaiming our spaces and setting an example for the world to follow. We recognize the need for everyone to know they have a team. A community working as one toward a future we can all believe in. A future that sees every one of us. One that’s accessible to every athlete and every generation, keeping us together through the collective.

To celebrate the traditional flag symbol and make room for every expression of pride, the AF1 carries a ten-color heel mark inclusive of a spectrum of voices.

The BeTrue 2020 collection captures the vision – the Power of the Team, anchored by the Nike icons from the past to present – the Air Force 1 and the Air Max 2090.

Throughout the collection, a series of design elements speak to significant nuances within LGBTQIA+ culture. These details offer a shared visual language between like-minded athletes and allies, while educating new audiences and creating connections that rescind any distance.

Shop the collection online or in-store while supplies last!

LGBTQIA+, Nike, nike be true, nike betrue

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