Air Jordan Pinnacle Pack Release Event
The release story was built around MJ and his arrival to the arena, surrounded by security on his way to get his first ring. We helped tell that story for the release day. The 1991 Ferrari was parked out front, security was in place, and fans and customers were treated to red carpet and velvet ropes as they entered the building to win their trophy.. in this case, pick up their gold shoes!
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