Veja’s innovative approach to business has incorporated social and environmental good into every aspect of its production and distribution. The  trainers are named after the Brazilian NGO that supports the organic cotton farming families that Veja works with in North Brazil. The sneakers are made with organic cotton, wild rubber sustainably harvested from the Amazon, and low-chrome leather. Partnering with farmers, Amazonian families, factory workers and marginalized groups, Veja supports communities in South America and France while creating clean designs and comfortable sneakers that prove thoughtful production is possible