Brooklyn-based ICNY has come a long way in a short time. Capturing an untapped audience through reflective technology and a street sensibility, they join forces today with PUMA for a Valentines Day collaboration with the PUMA Faas 100 runner as the canvas for creation. Bridging the gap between performance footwear and advancements in reflective material usage, the ICNY x PUMA Faas 100 “Heartbreaker” ensures high visibly during night runs by way of reflective implementation and a heavy coating of all-over crimson red coloring. Releasing at ICNY on February 7th, look for a wider release of this joint effort at PUMA retailers on February 14.