adidas ‘Your Story’ – Consortium SS12

When adidas Originals brought Consortium back for FW11, the slate was wiped clean giving a fresh start
to the premium range. It also paved the way for the next collection as they invited nine creative partners
to fill in the canvas.

Kate Moross is a London based creative whose love of all things geometric has earned her a solid reputation in the design industry. Her distinctive style has her partnering up adidas Originals to interpret the BC, paying homage to the Olympics in her own graphic way. The predominately grey suede upper features reflective triangles all over, some of them referencing the Olympic colorway, which pop when the light hits the surface. The grey mid sole anchors the look, as do the grey laces, although this version of the BC also comes with a bonus pack containing a selection of bright laces with alternating aglet colors. A bright green fabric loop tag on the heel tab and red one on the tongue featuring Kate Moross’s logo complete this
quirky shoe.

DJ Muro has partnered up with adidas Originals to create a bold and, as he describes it, ‘aggressive’ version of the Pro Shell with its strong and deep color choices of dark green, black and pops of red. Overall, Muro’s Pro Shell is understated, but bursts of detail are found throughout, like the jersey material covering the ankle padding that features engineered stripes reminiscent of a track top’s cuff. Additionally, Muro’s modus operandi, or M.O., can be found on the laces and a snakeskin effect is used on the 3-stripes and unfastening of the Velcro reveals bright colors underneath.

The BC retails for $110 USD, and the Pro Shell for $130 USD. Both styles will be available in-store at our Moreland Avenue shop starting May 19th. Phone orders will be welcome on all styles after 5:00PM EST on the day of the release by calling 404.880.0402 ext #2.

Adidas, BC Kate Moross, Consortium SS12, Pro Shell Muro


Subscribe to receive updates, access to exclusive deals, and more.