This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
Wish played host to athletes and sneakerheads alike on Friday night, as we hosted a special VIP event for the opening of The Rise of Sneaker Culture at the High Museum. Guests were given access to the exhibit to check out over 155 sneakers from the archives of Adidas, Converse, Nike and of course, Jordan. A real sneakerhead’s delight as they can walk thru the collections, read the history, and see the shoes evolve from 1800s until present day. The exhibit runs from now until August 14. Make it a must to check it out!
Check out our album from our event. Stay tuned for a video coming soon.
In partnership with the High Museum, Wish ATL is excited to announce that “The Rise of Sneaker Culture” exhibit is coming to Atlanta! The exhibition explores the evolution of the sneaker from its origins in the mid-nineteenth century to its role in the present day as an urban status symbol and marker of masculine identity. There will be 155 different sneakers on display from the archives of adidas, Nike, and Converse, to design houses such as Prada and Louboutin. Come by the store and snap a pic standing on our Sneaker Exhibit mat and share on social media with the hashtag #SneakerHigh2016 for a chance to be included in an interactive slide show. Don’t miss the exhibit when it lands in Atlanta on June 11th, 2016.
Whether looking for a gift for a co-worker or that special someone, Wish has got you covered. With items ranging from bracelets to some of the hottest sneakers around, we’ve got something for everyone on your list. Shop all of these and more online and in-store at our Moreland Ave. location.
This past Friday evening, sneakerheads, creatives, and everyone in-between gathered at Studio No. 7 in Atlanta to help celebrate the launch of Wish’s collaboration pack with Vault by Vans, the Fine Wine & Olives pack. The event, sponsored by both Heinken and Hercules, was a full house and hit amongst those in attendance. Sounds were provided by Two-9’s own DJ Osh Kosh, and helped to create a lively environment. Also a part of the entertainment was the OMG Booth, in which people could take pictures with the whole squad in front of a Wish backdrop. Check the rest of the post to see some of the action from the event.
As the weather continues to cool, and leaves change, we find ourselves in the midst of football season. In light of this, we would like to introduce our own mascot, the Moreland Panthers. The collection was inspired by vintage team logos from the 1970’s and features our signature panther mascot. For this first drop, the set comes equipped with a hoodie, long sleeve tee, and t-shirts. Also featured in the collection are a duo of hats displaying the panther head on the front and Wish logo on the back. All of the tops feature our panther mascot holding a football and would be a great way to rep for Wish or to show your appreciation for the sport. Look for entire collection to release in-store and online Tuesday, November 10th.
Prior to opening up for Chance the Rapper on the Atlanta leg of his Family Matters Tour, superproducer Metro Boomin stopped by Wish ATL for his first official meet and greet, signing tees and meeting fans. Sounds for the event were provided by Toronto’s own DJ Osho, while fans got to kick back and vibe. Just for the event, Wish ATL x Peach Castle teamed up to release an exclusive set of “Wish Boomin'” tees for Metro to sign. This meet and greet comes on the heel of Metro’s flock of success and is sure to be the first of many come.
Fresh off of producing two number one albums, producer Metro Boomin’ will visit clothing boutique Wish ATL on November 2, 2015 for his first official meet-and-greet. Kicking off at 4:00 P.M., this event will coincide with the Atlanta leg of he and Chance the Rapper’s “Family Matters” tour, giving his burgeoning fan base the opportunity to meet him, network with one another, and receive exclusive merchandise from Wish ATL x Peach Castle only available exclusively in-store.