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Tag: Pharrell

Wishful Thinking: Juneteenth

As we celebrate Juneteenth, a holiday to commemorate the emancipation of the last remaining enslaved African Americans in the Confederacy, we’d also like to acknowledge the many great contributions that Black designers & brand owners have made to help push fashion & streetwear forward. We’ve highlighted some of the Black designers & Black-owned brands currently in-stock at Wish ATL.

Billionaire Boys Club & Icecream

Circa 2003, Pharrell Williams traveled to Japan to partner with NIGO, fashion designer and creator of A Bathing Ape, as well as graphic designer Sk8thing to create what is now the world famous Billionaire Boys Club.
The brand was also premiered in 2003 by Skateboard P in the “Frontin” music video . ICECREAM, initially a subsidiary of Billionaire Boys Club, released its footwear line in 2004. The following year, Billionaire Boys Club opened its first brick & mortar store in Tokyo, Japan, followed by stores in New York and London as well.

In August 2011 rapper Jay-Z, a frequent collaborator of Pharrell, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Pharrell reacquired Iconix’s stake in the business in 2017.

PLANES

Jay Z and lifelong friend Emory Jones embarked on Planes/Roc Nation apparel after recapping the success of Roc-A-Wear. Growing up Emory was always into fashion. To him it was a way to express his individuality in a world where everyone wants to be a clone. Going back to their teenage years, Emory’s his favorite pastime was shopping. Hov and their other friends would joke about him having a shopping addiction.

Emory had taken over and expanded the lifestyle division of Roc Nation. For him, merchandising the lifestyle was the next step in the natural progression of the business. The idea was create something that was elite in style and quality while still being more affordable than contemporary counterparts. Jones, joined forces with Mike “Upscale Vandal” Camargo, a former employee of Roc Nation, Billionaire Boys Club, and consultant for many major brands. Upscale Vandal assisted Emory in bringing his vision to life. Emory has taken the more organic approach with marketing the brand, not really leaning on seeding influencers, but relying on those that influence the influencers.

IH NOM UH NIT

Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.

Chaz Jordan, founder of Ih Nom Uh Nit began his career in the fashion industry in 2011 during college. While in his junior year at the University of Illinois – Chicago, he met and ultimately ending up working for Virgil Abloh and Don C at their Chicago concept store, RSVP Gallery. This is where he launched his first successful apparel label, Au Courant, before moving to Paris, France. While in Paris he was able to find an atelier that educated him on the history of Parisian fashion and their savior faire.
As his knowledge of the industry & skillset grew, so did his network and exposure.

PLAYHOUSE WORLD

Founder and Creative Director Jahleel Morris is socially known as Playhouse Jah. Born and raised in Stone Mountain his upbringing was very much Atlanta. From dirty south music (OutKast being his favorite group), buying Dickies and Girbauds at Metropolitan flea market, Black Santa Claus at South DeKalb to skating at Cascade, to working in Lenox mall he is truly of this city.

Known for “The Best Caps Out the South” Playhouse World is a lifestyle brand founded in Atlanta. Built on community using art, fashion, and cultural references to communicate to a wide demographic unifying them through worldly views.

HONOR THE GIFT

Russell Westbrook has over the years showed a strong passion for fashion & he embodies letting his clothes speak for his mood, so you know how he’s feeling before he says a word. His collections are defined by the environment that shaped him, the Inner City of Los Angeles. A harsh and unfair environment, but one that develops strength, leadership, focus, and self worth.

His brands focus for the first few drops have been capturing the raw point of view of Inner City Public School.
Demonstrating the collection through a surveilled lens of the unfamiliar worlds of Public and Private School confronting one another. Embodying the affluent lifestyle of Private School. Demonstrating the collection through a refined take on the unfamiliar worlds of Public and Private School confronting one another.

MARTINE ROSE

London based designer Martine Rose’s self-titled label has become a stalwart in menswear since 2007. Particularly known for her peculiar approach to presenting collections, she’s done shows outside of the schedule in unconventional venues like marketplaces & rock climbing centers. She’s previously collaborated with Been Trill, Timberland, Nike & CAT, while expanding into womenswear.

Rose has been nominated for the heralded ANDAM prize for emerging designers as well as the LVMH Prize. In 2018, she was also nominated for the BFC’s British Designer of the Year for menswear. 

CARROTS BY ANWAR

Originally from Trenton, New Jersey, Anwar Carrots founded “Peas & Carrots International” in 2007. It began as an emerging streetwear brand & creative collective. Known for his dynamic approach to aesthetic, both in personal style and his creative output, Anwar has become an entrepreneurial leader of this new generation of Los Angeles creatives and fashion icons of street culture & music.

Always evolving, Anwar launched “Carrots by Anwar Carrots” in 2015.

bbcicecream, Billionaire Boys Club, black owned, Carrots, carrots by anwar, CHAZ JORDAN, emory jones, honor the gift, IHNOMUHNIT, Jay-Z, jayz, juneteenth, martine rose, martine rose napa, napa, Pharrell, Pharrell Williams, PLANES, playhaus, playhausjah, roc nation, russell westbrook

Adidas x Pharrell “Human Race” Collection

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Driven by his humanitarian spirit, Pharrell has been able to reach far and wide with the help of adidas Originals and the upcoming “Hu” Collection, the first of many that well help shine a spotlight on cultures around the world. Pharrell has never been shy about using his platform for the people. His goal, with adidas, is to empower humans from all walks of life, and it all starts with this first series with the Native American people from MHA Nation in North Dakota. The tribe invited Pharrell into their community to give him a first-hand experience of their unique culture and traditions; from there, he and adidas transferred the bold colors and hues into the 19-piece collection.
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Adidas, human race, NMD, Pharrell

Pharrell x BBC x adidas Originals ‘Palm Tree’ Collection

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Pharrell Williams returns in collaboration with adidas Originals and his own Billionaire Boys Club to create a range of apparel and footwear that would fall right at home in a tropical climate. Outfitted in a bright palm tree print, the collection comes complete with a tee and shorts to match, as well as a pair of Stan Smiths. The iconic Stan Smith receives a bright green color treatment with an off-white midsole, while the other comes dressed in bright red with a red midsole to match. Don’t sleep when the entire collection drops this Saturday, June 25th.

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Adidas, Apparel, bbc, Pharrell, Sneakers

Pharrell Williams x adidas Originals ‘Pink Beach’ Collection 2

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Made in collaboration with the tirelessly creative hip-hop star Pharrell Williams, these shoes bring game-changing construction to a fresh laid-back style. These minimal shoes are made of elastic chambray for a free and flexible fit, while leather accents on the heel and eyestay add a high-end feel. A cork insert in the rubber outsole brings the right mix of cushion and stability, with unique style twist.

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Adidas, Pharrell, Sneakers

Pharrell Williams x adidas Originals ‘Pink Beach’ SS16 Collection

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Pharrell Williams, known for coming with some killer collections with his own line, as well as adidas and others, links back up with the company with 3 stripes for a wild collection perfect for the summer months. Complete with short shorts, button ups, and a hooded jacket, the collection features a wide array of patching displaying positivity such as the code for the love frequency “528HZ”. Also included in the collection is a fresh set of new silhouette’s such as an Elastic Slip-On and a beach-ready take on the iconic Stan Smith. Look for the full collection to hit Wish ATL’s shelves on Thursday, May 5th.

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Adidas, Apparel, Pharrell, Pink Beach, Sneakers

Coming Soon: Pharrell Williams x BBC x adidas Originals Stan Smith “Pony Hair”

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Adidas, BBC, and Pharrell takes us back to 2005 with this new set of Stan Smiths drowning in money signs and diamonds. For the collection, the pair of sneakers come wrapped in a super soft pony hair and lined with premium leather. Both sneakers use the diamond and money sign print that was popularized in 2005. The first of the two comes in black with white print and an icey blue sole. For the latter, Pharrell and company have chose to go with a cream colored upper with black print and a hot pink sole for a pop of color. To those familiar with the culture in 2005, this is most definitely a collection of sneakers showcasing the bright colors popular at the time. Look for these to drop this Friday, November 20th.Adidas-Originals-Stan-Smith-BBC-1

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Adidas, bbc, Pharrell, Stan Smith

Coming Soon: Pharrell Williams x adidas Originals Stan Smith “Big Polka Dots”

Despite being an adidas endorser for relatively short amount of time, Pharrell Williams has already left his mark on the Three Stripes brand, as a variety of Skateboard P inspired silhouettes have graced retailers. The latest model to be available is the Pharrell Williams x adidas Originals Stan Smith “Big Polka Dot” Pack. Featuring three vibrant models that elicits hues of red, blue and black, respectively. In addition, each model employs distinct polka dot patterns throughout the upper that provides further accentuation to an already crisp Stan Smith silhouette. Available on 1.17.15 online and in-store at our Moreland Ave. location.

Adidas, Pharrell

Track of the Day: Daft Punk ft. Pharrell – Get Lucky (Daft Punk Remix)

Today’s select track comes from the upcoming three-track EP that is scheduled for a July 16 release, the French duo Daft Punk releases the 10 minute and 33 second remix to the smash hit “Get Lucky” featuring Pharrell. To go along with the release, the super-duo also released a teaser video which can be viewed below.

daft punk, Pharrell, track of the day

Track of the Day: Despicable Me 2: Official Full Album Stream

As fans of the first feature film installment will attest, the inaugural soundtrack to the animated film Despicable Me was co-produced by none-other-than Pharrell Williams. Off the success of the first movie, the franchise readies its second soundtrack, this time with Pharrell at the audio helm once again. Today brings news that the comprehensive soundtrack has been oferred up for a full album stream. Featuring an opening track by Cee Lo Green, each of the songs was written/co-written and produced by Pharrell himself. Stream the full album below. Despicable Me 2 is slated to release nationwide in theaters beginning July 3, 2013.

Despicable Me 2, Movies, Pharrell, Soundtracks, track of the day

Billionaire Boys Club 2013 Spring/Summer Tiger Stripe Shirt in Indigo

“Wealth is of the heart and mind, not of the pocket.” A slogan that has carried the Pharrell-backed Billionaire Boys Club line stays true even today as the brand continues to progress into Spring/Summer 2013. For its latest seasonal range, the brand debuts the Tiger Stripe Shirt in Indigo. Boasting a predominantly tonal chambray upper, the ironically titled, “Tiger Stripe S/S Shirt” is emblazoned with all-over patterned diamonds and dollar signs. Adding a unique twist on the traditional button up, the shirt’s lower hem is given a nice drawstring closer while folded sleeve hems and pearl buttons round things out.

The Billionaire Boys Club Tiger Stripe S/S Shirt is now offered through our Moreland Ave. location as well as via our online store here. Retail is slated at $178 USD.

bbc, Billionaire Boys Club, Pharrell, Product

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