ice cold Archives - WISH BLOG

ICNY 2015 Spring New Arrivals

Written by Julie Hogg on March 4, 2015. Posted in Product.

Just in time for Spring 2015, New York based brand ICNY sees a full line up of monochrome apparel hitting the Wish shelves. ICNY’s go-to pullover Spring jacket might be lightweight, but is fully packed with features. Hooded body with center half zip, wind-resistant fabrics, reflective logos and piping throughout, and packable into center pocket pouch. Also seen in this collection is the “Eye See” tee and “Block” logo T-shirts with an updated poly-cotton blend that provides increased comfort and moisture wicking properties. All tees feature 3M Reflective Designs and Transfers to ensure 360-degree hi-visibility for any activity in low light situations.

Purchase the ICNY 2015 Spring New Arrivals here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

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NOW AVAILABLE: Wish x ICE COLD NY 3M Windbreaker

Written by Julie Hogg on November 6, 2013. Posted in Product.

Purchase the Wish x ICE COLD NY 3M Windbreaker here as well as in-store via our Moreland Ave. location.

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Wish x ICE COLD NY 3M Windbreaker | 11.6

Written by Julie Hogg on November 4, 2013. Posted in Lifestyle, Product.

It hasn’t been long since we introduced the up-and-coming functional streetwear brand ICE COLD NY to our Atlanta storefront. But in the passing time, the New York brand born out of a legitimate need of a cyclist to be seen at night has now become a success story, gaining worldwide renown and pulling off collaborations with some great brands.

For the 2013 Fall/Winter season, we had the pleasure of joining with ICE COLD NY to create a brand new piece for the colder weather. The Wish x ICE COLD NY 3M Windbreaker is a collaborative effort that takes the minimal and reflective elements that have come to be expected from ICE COLD and applies it to a functional windbreaker. With reflective hits along the rim of the hood, wrists, and the respective brand logos across the front and the back, this piece is ready to wear for any serious biker, or casual streetwear connoisseur.

The Wish x ICE COLD NY 3M Windbreaker will be available on the online shop and via our Moreland Ave. location on Wednesday, November 6 at Noon.