Wish ATL would like to thank all of our Customers that live in Atlanta and abroad, with your loyal voting we were able to bring home the gold! We would like to personally thank each and every one of you for supporting our vision taking out the time to vote!
As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.
So what was the inspiration behind the shoe?
“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.
We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.“
How long did the whole creation process take?
“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”
Do you think people will like the shoe?
“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”
What do you think about the competition with Major DC?
“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”
So do you think Wish will come out on top?
Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!