LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.
Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
Yesterday, we had the amazing opportunity to host the one and only Big Boi as he released his collaborative pieces with streetwear brands SSUR and CLOT. An Outkast fan’s dream, Big Boi was present in full effect to pose for pictures, autograph everything from classic Stankonia vinyls to large ATL flags, and promote his collab items. Take a look below at some images from the event:
JR, a semi-anonymous French street artist, uses his camera to show the world its true face by pasting photos of the human face across massive canvases all around the world; presenting viewers with the question, “Can art change the world?” Touring city after city, country after country, pasting his larger than life pieces across buildings and walls, JR has brought his talents to Atlanta by way of the Living Walls organization. For this project, JR appropriately chose to tackle Civil Rights, an issue that was so monumental to the formation of the look and feel of Atlanta. Reflecting on the 50th Anniversary of Martin Luther King Jr.’s “I Have a Dream” speech, the city that Dr. King and countless other Civil Rights leaders built is paid homage to through a series of three large prints, featuring actual images taken during the March on Washington in 1963.
Understandably, not everyone will be able to view this series in person, so we’ve taken images of all of the pieces and included them below along with locations for those who want to check it out for themselves:
Located on the intersection of Hillard St. and Auburn Ave.
Located on the intersection of Hillard St. and Edgewood Ave.
Recently, we had the honor of appearing on Anthony Bourdain’s “The Layover” an the Travel Channel amidst other legendary Atlanta shops and eateries. Check out a few screenshots from the episode below, along with the full episode. Check it out and see if you can spot us in there!