MadeMe is a peerless “by girls, for girls” brand originated in New York City in 2007. Since its inception, the label has evolved to represent the dynamic perspectives of today’s downtown youth.
In the early 90s, a powerful female-first ethos shaped music, clothing, and culture. MadeMe embodies this energy for a new generation. With each collection, the brand celebrates these counter-cultural style tribes and the pioneering women who led them.
MadeMe can now be found at Wish Atlanta in-store and online.
French ready-to-wear brand, Drôle de Monsieur, releases a new collection for men that captures the brand’s unisex vision and unites a modern attitude with a retro aesthetic. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.
They crafted their first collection using the motto “Not From Paris Madame” which has now become their signature phrase and can be found placed on many of the designs from this collection.
Their newest release includes classic windbreakers, slogan sweatshirts with matching sweatpants, high quality t-shirts, graphic hoodies and more.
Converse and Neighborhood have collaborated again continuing the popular motorcyclist motif from previous collections.
This collection features various pieces of sporty apparel as well as new All Star Chuck Taylor ‘70 and Jack Purcell models. These pieces connect Shinsuke Takizawa‘s creative vision with the classic American brand.Both the Chuck Taylor All-Star 70’s and the Jack Purcell come primarily black-out, with some crafty detailing. The All-Star 70’s come equipped with an oversized velcro strap on the forefoot with “Craft With Pride” & “Shift” referencing both the Converse mantra and “bike-life.”
The Jack Purcells, sticking to the theme, sport blacked-out detailing and white lettering on the midsole that reads “NBHDCNSJP.” The combination of a suede and leather upper adds some lux flair to the shoe, while a Kanji character for “resistance” on the rear of the shoe highlights the theme of the collection. Shop collection in-store or online.
On August 15th, SAINt JHN and WishATL surprised Atlanta with a listening party for SAINt JHN’s second studio album “Ghetto Lenny’s Love Songs” in The Wish Gallery. As soon as the doors opened the gallery was full of fans eager to hear the artist’s upcoming release.
After last year’s release of his first studio album, Collection One, SAINtJHN released a number of popular singles and collaborated with massive artists such as Beyoncé (on the 2019 Lion King soundtrack), Wizkid, Lil Baby and Meek Mill which left his fans hungry for his next major release.
SAINtJHN used the event to connect with and thank all of his Atlanta fans before the album’s official release.
This year we have partnered with Ludacris to produce the official t-shirt for LudaDay Weekend 2019. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. This weekend will bring together the Atlanta community and Luda’s celebrity colleagues.
LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities benefiting children. The 2019 Commemorative LudaDay Weekend shirt will be available in-store, at the celebrity bowling tournament Friday 8/30, as well as the Celebrity Basketball Game Sunday 9/1. You can also purchase tickets to the Celebrity Basketball Ball Game in-store at Wish ATL.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Drawing inspiration from the movie Creed 2 starring Michael B. Jordan, the brand has collaborated with visual artist McFlyy on a capsule highlighted by some crisp illustrations on premiere quality t-shirts and crew necks. Shop the look in-store or online now!
We are excited to announce the “Summer ‘19” Wish Collection of concert t-shirts to enhance your festival season. Channeling the spirit of the ‘60s & ‘70s, our hand twisted, tied & dyed “Americana” inspired collection captures the essence of summer. With four styles of multi-color tie-dye & graphic prints, including two glow in the dark options, you’re sure to catch eyes in these fun summer looks.
The awesome thing about tie-dye is that no two pieces ever look the same, highlighting individuality in fashion and allowing people to reclaim some of their personal identity through clothing.
Being popularized in the 1960’s and ‘70s by festival goers and performers alike, tie-dye’s roots are grounded in music and summer. Music icons such as Janis Joplin and Jimmi Hendrix brought the first wave of tie-dye into mainstream popularity. During this time, the hand-made clothing became a symbol of individuality and creative expression. Tie-dye’s current resurgence has been popularized by artists such as Travis Scott and Wiz Khalifa and is quickly taking over high-fashion and streetwear alike.
This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
This is a new brand pioneered by Russell Westbrook, considering himself just a kid from the Inner City of Los Angeles. Honor is a brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. Representing a personal promise to Honor the Gift He has given you.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in. Inspired by Russell Westbrook’s youth, Honor the Gift is built out of respect for where he came from and where anyone can take themselves.
We teamed up with Championship soccer team, Atlanta United for a take over of The Gallery by Wish. ATL UTD showcased amazing photographs from the inaugural season until the Championship game. The Cup, Rings, and apparel by Reigning Champ was also on view. We were thrilled to host the team and share in celebration of this amazing team!
French Brand, Ih Nom Uh Nit launched in 2015 during Paris Fashion Week under Creative Director Chaz Jordan. The label has a cult like following that is gaining notoriety for its “modern nod to European opulence with a street sensibility” Spring 2019 collection is now available Instore and Online now.