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Adidas Consortium and the New York based boutique, Extra Butter provide and elegant take on sports and its rich heritage with this release. The SC Premiere and Adilette Slides are reconstructed with a one-of-a-kind cream colored cable knit Primeknit™ giving them an elevated “extra buttery” flair. Check out “deets” below and pick them up here on our site before they melt!
We have enjoyed our Earth Week here at Wish ATL with a rare restock, guest DJ mix and an appearance from EarthGang. Now we have a selection of films that highlight everything our planet has to offer while bringing to mind why it is important for us to take care of it. Check out these classic Earth themed offerings and shop our collection of pieces made with sustainably sourced materials.
This edition of WISHFLIX is dedicated to Michael Jordan, the G.O.A.T. We broke down some classic game film to see if we can catch Mike wearing some of his legendary silhouettes from his championship seasons. Check out these classics, shop our Jordan selection & stay tuned for more info as we celebrate the “His Airness” this weekend with a special sale.
In light of this week’s release of the Jordan 6 Retro “Defining Moments” & “The Last Dance” Documentary, this is a Jordan themed mix for you to jam to while you do what you do to be the GOAT in your field.
Initially released in 2006 as part of the “Defining Moments Pack” paired with the Jordan 11, this release honors Michael Jordan’s two three-peat championship runs in 1991-93 and 1996-98. This time around its getting a solo release on the eve of the ESPN 30 For 30 premiere of “The Last Dance,” a 10-part documentary about the G.O.A.T.’s final championship season in ’98. Check out some detailed images of the drop below. Scoop this drop when it releases Saturday 4/18 FCFS on WishATL.com
Peep these Jordan Highlights From the ’98 season to get you warmed up for the show!
Art House is a genre of film encompassing films that have distinct artistically experimental style and content. These types of films are typically serious, feature lesser known actors & independently-produced due to the niche market appeal of the content. These films typically go on to be premiered at special theaters & film festivals like Sundance, Cannes & SxSW. As we continue head into World Art Day on April 15, this week’s WISHFLIX takes a look into some popular Arthouse films and features some accompanying looks from our shop-able Art-Inspired Collection!
Eternal Sunshine of the Spotless Mind (2004)
A tale of a failed relationship in which the two lovers decide to have their memories of the other erased, only to run into each other again. The look inspired by this story has to be the perfect first, and last, date outfit. A shirt featuring the instantly recognizable CDG heart logo seemed the best choice to pop in this fit. The DDM shorts and denim overshirt are a nod to the coastal, Montauk, New York setting of the film. Vans Sk8-Hi sneakers, a bright chartreuse Carhartt WIP bucket hat, and Grace by Grace Bennington fragrance bring together the playful, romantic, and reflective tone of both the outfit and the movie.
Mulholland Drive (2001)
The story of a woman who loses her memory in a car accident, then receives aid from a Hollywood hopeful. David Lynch’s 2001 neo-noir film is less about it’s characters and their motivations and more about the allure of Hollywood stardom. Dreams can be made and broken. This mood is reflected in the look featuring a Chinatown Market Cry button up shirt with an image that could have been taken the movie itself. Styled with a baggy, loose cut Noon Goon No Doubt pant, an attention grabbing fuchsia Stussy beanie and Adidas Terrex sneaker. This look just screams Hollywood’s next it kid.
Enter the Void (2009)
It would be wrong for an outfit inspired by a film featuring hallucinations and out-of-body experiences to not feature tie dye and this look does not disappoint. A MISBHV patched and tie dye tee are paired with a Stussy tie dye short for a disorienting patterned blocked look. The patch-dyed style of the shirt is in a similar spirit to the cinematography style of the Gaspar Noe’ directed film, which is virtually all overhead and POV shots. Chinatown Market yellow-lensed smiley glasses and a Stussy cuff beanie keep with the feel of the fit and the main character’s *ahem* lifestyle. The Vans Ultrarange Exo LX sneaker was made in collaboration with BILLY’s, a retailer based out of Tokyo, the main setting of the film.
Donnie Darko (2001)
A cult classic psychological thriller starring Jake Gyllenhaal as a troubled teen who follows the voices in his head to great lengths. Is he a savior to humanity or is he out of his mind? The outfit inspired by this film needs to also have equal parts, teen angst and savior complex. Pleasures relax fit denim jeans featuring the word “DESTROY” down the hip and “I DIED FOR YOUR SINS” on the opposite knee fit the bill perfectly. A black long sleeve Maharishi “2020 Vision” tee also tells people, “I see the full picture, even if you cannot.” A simple green Stussy dad cap and Adidas x Pharrell Williams Campus sneaker tone down the look for a very wearable look that is effortlessly cool, like the film’s titular character.
Brick is a neo-noir film, starring Joseph Gordon-Levitt and set in a California suburb. What does a high school hardboiled detective wear while taking on criminals and searching for a person in danger? Probably the same thing you would wear in California anyway, but darker. Carhartt WIP carpenter pants, white Stussy striped socks and black Vans Slip Ons. The Denim Jacket, White tee and sneakers are all pieces from the Vans x Jim Goldberg collection. A collection with a similarly dark and gritty tone to that of the film. And the Stussy beanie tops the look off because a detective needs a good hat.
This weeks edition of WISHFUL THINKING takes a dive into the Art world, as World Art Day is coming up on April 15. Detroit born & Morehouse grad, artist Horace Imhotep sat down with The Gallery at Wish ATL to talk about his background and his current body of work LIONS, TIGERS, BEARS AND A DRACO, slated to open in The Gallery in 2020! Bump this weeks mix featuring some soundbites from the interview, check out the transcript below & shop some of our art inspired pieces online here!
Gallery : How did you get started in the arts? Horace : My mother introduced me to the world of art. When she was a college student, she used to let me run and roam around the art buildings. That is where I saw my first naked women; later, I came to discover that it was a life drawing class and the model was referred to as a “ nude” or “life drawing” model. My mother would drag my brother and I to museums and galleries often and regularly.
Gallery: Can you tell us about your current body of work Lion, Tigers, Bears and A Draco)? Horace:Lion, Tigers, Bears and A Draco is about a boy and his imagination. The artist statement for this collection is below, which is perfectly captured in words by Eden Araya:”In an alien nation where Ivorian rapacity breeds tricknology, what is left for a boy and his imagination? In a post-crack dystopia where childhood is robbed, the young black imagination redefines the hero’s journey as a framework to birth the conquering outlaw: where castles are traded for forty acres and swords for semi automatics. A dark, yet liberating hologram embedded in the psyche, this imagination lends itself as medicine for the disenfranchised youth. Much like the hero’s journey, however, the outlaw must return home to the simulated terror of reality. LTBAD illustrates a parable that explores the matrix of ancestral memory at the crossroads of Black subjugation.”
Gallery: Tell us a little bit about the painting Draco and Savage? Horace: It’s based on a Dubois Ideology. But the piece is of a kid and he is having an out of body experience. What you see is a spectrum of anger. You see him going from red hot to yellow hot to white hot to black. So basically saying that whatever you’ve done to this kid, it’s about to go really bad for whoever this energy is directed to. There are a lot of ancestral ties to my work and it’s aggressive. All of my work is coming from a real place and this is a piece that I felt like I was starting to evolve because it speaks to where I am right now.
Gallery: What does your work aim to say? Does your work comment on current or political issues? Horace: I don’t want to say much; I’m no wordsmith, but imagery is the future. Big words mean very little in certain rooms. I always try to be in “the now”, but make references to the past to give context to the present.
Gallery: How has practice changed over time? Have you always painted in such a graphic way? Horace: My practice has become push for minimal. As I evolve, or hope to evolve, I look to need to use less to convey more.
Gallery: Who/what are your biggest influences? Horace: My influences are myself, my mother and father, the ancestors, Charles White, Caravaggio, Lichtenstein, Young Dolph, Dali, Bearden, Nipsey (R.I.P. to the Prophet) and Parks. The list goes on and on, but currently, these are the names at the forefront of my mind.
Gallery: Describe a real-life situation that inspired you? Horace: My work sometimes speaks to the beautiful uglies of the world.
Gallery: What do you like most about being an artist and why? Horace: Being an artist is oftentimes a love-hate relationship. To be the best artist, one must tell the truth. It can be her or his personal truth, but at the core there must be genuine and sincere truth. The why of being an artist is something I have never had a luxury of contemplating; I was designed to be who and what I am. I’m some sort of creative operating system. I just perform functions and tasks.
As we continue to wait for the world to return to normal so the NBA can (hopefully) resume, we considered this past week at Wish an ode to the ol’ roundball. From ESPN classics to watching current NBA stars battle it out in NBA 2k, the masses are in dire need of anything to keep us going during this drought.
The Wish team was able to tap in with Hawks fan favorite, 2K Cover athlete, sneaker connoisseur, & avid businessman – J Chill, or Josh Childress. He popped by our Instagram live with @malachiformayor to discuss everything from how he got started hooping in Compton, to hitting the big shot in the Final 4 for Stanford & ultimately being the 2K5 College Hoops cover athlete before beginning an exciting pro career. He shed a ton of light on the business of international basketball, life after the league and ultimately his top 3 sneakers! Check out the interview on SoundCloud, and shop our basketball collection as we gear up to (hopefully) get the season back!
This week, as we continue to long for basketball in the wake of social distancing, we’ve been getting our hoops fix through ESPN classic games & classic basketball films. We scoured some of favorite basketball movies for some awesome basketball sneaker cameos. Check them out below and definitely check out our selection of basketball sneakers here!
WishFlix is a new weekly series dedicated to film and highlighting different trends in movies.
For this first installment we’ll cover the timeless classic and ever ubiquitous Chuck Taylor All-Star by Converse. Initially produced as a basketball sneaker in 1917, Chuck requested that they redesign the sneaker with more support and flexibility for players. He at the time was a player-manager for Chicago based Converse All-Star Basketball team. Converse re-released the sneaker in 1922 and added Taylors signature to the ankle patch and birthed one of the most iconic pieces of footwear of all-time.
Check out 5 of our favorite Chuck cameos below! Click here to check out our selection of Chuck’s as well!
The “Wish List” is a new playlist that will be updated weekly with jams that reflect the mood of the store from a myriad of genres. The list includes some current hits, throwbacks, underground heat and some intros into genres you may not be familiar with. Check out episode 1 here!
On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.
This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.
London based streetwear brand Maharishi, named for the literal Sanskrit translation great seer or Guru. The brand exudes a great vision in clothing. It was founded in 1994 by Hardy Blechman with the great vision to create environmentally sound, fair-trade produced, long-lasting, high-quality, utilitarian clothing.
The collections have always included the strong natural fibre hemp as well as organic cottons and up-cycled military clothing. Maharishi maintains a strong ethos of respect for nature while utilizing the latest technology. Shop the collection here!
Hailing from Poland, MISBHV started in 2013 with Natalia Maczek making pseudo-designer t-shirts for her friends to wear to clubs, as a summer side project. After she decided on fashion over law school, she enlisted co-designer & creative director Thomas Wirski and began making full men’s & women’s collections. After a successful SS17 New York Fashion Week show, Rihanna wore their brand during her “Anti” Tour and brand began to gain notoriety. Wirski jokes that the brand was “never supposed to be taken seriously.” However, they have created a serious movement over past few years.
MISBHV aims to merge streetwear and 90’s rave culture to create pieces that are equal parts nostalgic & unique. These influences shine in motocross inspired cropped tops & shorts, as well as sports bras paired with baggy bottoms. She’s also produced men’s pieces with frayed seams, typefaces reminiscent of 90’s streetwear brands and very on-trend tie dyes. Shop the collection here!
The “Syracuse” and “Kentucky” Nike Dunk Lows are arriving March 14th. After being sneak previewed on the likes of Travis Scott, University of Kentucky’s John Calipari, and Devin Booker over the past few months, we are geared up for the official release. Both colorways pay homage to universities that were part of Nike’s original “Be True To Your School” Dunk pack. The pack was released in 1985 and comprised seven Dunk Highs made for Nike-sponsored schools University of Michigan, University of Kentucky, University of Iowa, Georgetown, Syracuse, St. John’s and UNLV. Perhaps we will see more of the Dunk Lows from this collection in 2020, as Virgil Abloh has used the UNLV & Michigan colorways for recent releases as well.
We partnered with local running club Mover’s & Pacers to help sponsor a 2 mile children’s running tour of the Historic Sweet Auburn neighborhood in Atlanta, GA. There were 3 main goals for this activity.
Sports – encouraging activity through running, helping to improve focus, reduce stress & burn calories.
Education – the places visited on the tour are all symbolic of people & organizations that helped birth the civil right movement.
Community – honoring the past, enduring the present and building for the future.
We also provided Wish “BHM” t-shirts to all of the children and parents that took part in the running event.
Arriving March 7th, season 2 of the Rhude & Puma collaboration is sure to catch eyes. Rising streetwear brand RHUDE is the epitome of youthful sophistication and attitude. Their simple yet provocative designs have made them one of the most coveted men’s labels in LA – worn by some of the biggest names in music, sport, and fashion. The second season of PUMA x RHUDE is inspired by motorsport gear, putting a modern twist on motorsport badges, branding, and stripes. This top speed collection appears in a muted color palette with loud pops of neon.
“For my second installment with PUMA, I thought about merging two worlds and re-ushering Formula 1 and racing culture into a community that isn’t as acquainted with the sport. The Motorsport theme lies within the cuts and seamlines emulating those you see in the uniform, but modernizing it with color palettes and shape. Formula 1 is a sport that I feel a close connection to, and I wanted to share that through the partnership with PUMA to bring visibility to a sport to the youth and younger generation that may not know much about its existence.” – Rhuigi V
The AJ 2 “Rivals” is inspired by the NBA franchises that challenged “His Airness” the most. This is a ladies-exclusive drop that follows the “What The” pattern, with both left and right shoes and their respective panels sporting an assortment of colors and materials. Each pair honors four of the most formidable NBA franchises from the mid-to-late 80s and early 90s. These teams significantly challenged Mike and his Bulls, undoubtedly fueling his winning mentality for future success.
The left shoe, dedicated to the Western Conference, features the team colors of the Los Angeles Lakers and the Portland Trailblazers. Those being the first two teams that challenged MJ and his Bulls in the NBA Finals. The right shoe, for the East, honors both the Boston Celtics and the New York Knicks, two who provided some of the most epic battles in Mike’s career. Lux materials on the silhouette include quilted leather, similar to the Don C, jersey mesh, basketball-textured leather, satin, and patent leather.
This shoe is now available in-store & online here!
Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.
He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.
If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!