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Introducing our latest collection from the, Wish Brand. Inspired by the pursuit of success, the “Dream Collection” exemplifies the idea of wishing, dreaming and making it happen. This collection contains various unisex hoodies and t-shirts featuring dreamy graphics & inspirational messages. To further enrich this message, we partnered with various influential women from the Atlanta area to highlight them in their quests to turn dreams into reality. Special thanks to these amazing women in power for helping us tell our story!
Private Viewing of the “Figures Of Speech” Exhibit at the High Museum of Art
This past weekend we partnered with the High Museum of Art for a VIP preview of Virgil Abloh’s “Figures Of Speech” Exhibit. We brought out some of Atlanta’s most influential creatives and tastemakers for a private night at the High Museum, to view Virgil’s works before the exhibit opens to the public.
“Bringing together nostalgia and personal style, Nike is partnering with native New Yorker, Olivia Kim, on the Nike by Olivia Kim collection, a capsule of apparel, footwear and accessories that evoke the fun, playful side of New York City in the 90s. Inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan.”
“The capsule is a perfect confluence of classic Nike designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think 90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”
The Air Max ’98, featuring full-length Air technology, borrows from the iconoclastic Air Max 120 (originally released in 1998) paired with red, green and yellow accents to create a sense of vibrant street elegance.
Nike x Olivia Kim Footscape
A cult classic since its launch in 1996, Olivia references the OG Footscape design created by the Nike sport research lab, but flips it with a pink and zebra print. With these sneakers, she unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo.
Nike x Olivia Kim Air Force 1 ’07
As bold as the city that inspired her collection, Olivia updates the Air Force 1 with a volt and game royal colorway. Her references remain firmly 90s, adapting the 1996 ivory snakeskin swoosh design paired with the elevated feel of game royal corduroy. Olivias AF1 nods to the New York streets from which they were born, while unequivocally making a statement wherever they go.
Nike x Olivia Kim MOWABB
First released in 1991 as a running-hiking hybrid, Olivia pays homage to the original intention of the Mowabb as a transitional sneaker. Her reimagining reflects Olivia’s own contrarian approach to fashion, presenting a style that can take you anywhere. The teal and red colorway contrasts the brown and black upper to emphasize the footwear’s dual personalities.
ABV Agency & the Outerspace Project partnered with renowned street artist Jeks to perfectly bring to life two classic images of the iconic Hip-Hop Duo “Outkast,” captured by photographer Jonathan Mannion.
Sunday October 20, we celebrated the unveiling of Atlanta’s newest landmark. We were joined by Artist Jeks, Photographer Jonathan Mannion, OutKast cohort Killer Mike, & a host of Outkast Fanatics. We were even blessed with a guest appearance from Andre 3000 via FaceTime.
The mural has garnered copious amounts of attention. Prior to it being completed, we noticed an influx of attention to the area once Andre’s face was completed and people had an idea what was transpiring on this wall. We expect to see more and more patrons coming by to take a picture in-front of this iconic mural.
This new landmark has also piqued the interest of various media & news outlets, including the Atlanta Journal Constitution, Fox 5 Atlanta, CNN, & 11 Alive.
LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.
Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
Vans and British fashion house Vivienne Westwood have collaborated for the “Anglomania” collection, highlighting individualism. The Anglomania Collection features a Sk8-Hi Platform, Slip-On, Style 53, & an Old Skool.
The Sk8-Hi Platform draws inspiration from Vivienne Westwood’s Pirate boot, boasting key design details from the boot including a tan vegetable dye buckled strap. The Slip-On showcases Vans’ signature checkerboard pattern, layered with the Westwood’s DESTROY graphic. Larger scale checks are then featured diagonally on the vamp. The reintroduced Style 53 is a loafer-style slip-on with a suede upper, black lugged outsole, and a Vivienne Westwood multicolored metal orb. The Old Skool and makes use of the Vivienne Westwood Orb and Lightning Bolt print in oxblood suede and canvas with contrasting mustard stitching and a gum sole.
Les Tien is an LA based brand committed to providing todays consumer with quality essential pieces, or “perfect basics.” These perfect basics consist of fabrics that feel quality and solid, in colors that are rich and mature. Les Tien is powered by a timeless unisex collection of essentials, for people across a multitude of demographics. They aim to create a solution for various perceived lapses in the apparel industry stating that “Some may find it difficult to find a basic tee with a great neckline and fit, a hoodie that drapes on your shoulders with a deep hood for comfort or even a perfect pair of sweat pants.” Les Tien has it all, developed in their own factory in downtown Los Angeles and dyed in their own dye-house.
Ultimately they hang their hat on not reinventing the wheel, but getting it turning in a different rhythm.
We’ve partnered with The Yes Life to create a new series entitled “Live at The Gallery | WISH”. This week’s performance is Shaun Rose performing her song “Air”.
Director: Kosh Producer: Sammy Approved DP: Jaylen Baker Gaffer: Paulus Abuakel Editors: Jaylen Baker & Kosh Sound Design: Jaylen Baker Set Designer: Shatel Teague PA: Gerod Bond Recording Engineer: Will Hill Mixing Engineer: Momotee Doe Photographer: Mark B. Wavy Production Company: The YES Life
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.
Quixotic Japanese designer Takahiro Miyashita is the mastermind behind cult underground label The Soloist. Inspired by his personal style, his pieces are defined by remarkable fits and adept attention to detail. His cool wardrobe basics and printed t-shirts often takes influence from youth culture and music. Channeling the season’s apocalyptic mood, TakahiroMiyashitaTheSOLOIST, has engineered silhouettes strapped with harnesses to create a militia-type feel. Amongst these intricate pieces live some lightweight t-shirts adorned with the words “I Live Now,” “Stay Gold” & “Tomorrow Is Another Day” to stress the importance of seizing the moment and knowing ones worth. Shop this collection in-store or online!
MadeMe is a peerless “by girls, for girls” brand originated in New York City in 2007. Since its inception, the label has evolved to represent the dynamic perspectives of today’s downtown youth.
In the early 90s, a powerful female-first ethos shaped music, clothing, and culture. MadeMe embodies this energy for a new generation. With each collection, the brand celebrates these counter-cultural style tribes and the pioneering women who led them.
MadeMe can now be found at Wish Atlanta in-store and online.
French ready-to-wear brand, Drôle de Monsieur, releases a new collection for men that captures the brand’s unisex vision and unites a modern attitude with a retro aesthetic. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.
They crafted their first collection using the motto “Not From Paris Madame” which has now become their signature phrase and can be found placed on many of the designs from this collection.
Their newest release includes classic windbreakers, slogan sweatshirts with matching sweatpants, high quality t-shirts, graphic hoodies and more.
Converse and Neighborhood have collaborated again continuing the popular motorcyclist motif from previous collections.
This collection features various pieces of sporty apparel as well as new All Star Chuck Taylor ‘70 and Jack Purcell models. These pieces connect Shinsuke Takizawa‘s creative vision with the classic American brand.Both the Chuck Taylor All-Star 70’s and the Jack Purcell come primarily black-out, with some crafty detailing. The All-Star 70’s come equipped with an oversized velcro strap on the forefoot with “Craft With Pride” & “Shift” referencing both the Converse mantra and “bike-life.”
The Jack Purcells, sticking to the theme, sport blacked-out detailing and white lettering on the midsole that reads “NBHDCNSJP.” The combination of a suede and leather upper adds some lux flair to the shoe, while a Kanji character for “resistance” on the rear of the shoe highlights the theme of the collection. Shop collection in-store or online.
On August 15th, SAINt JHN and WishATL surprised Atlanta with a listening party for SAINt JHN’s second studio album “Ghetto Lenny’s Love Songs” in The Wish Gallery. As soon as the doors opened the gallery was full of fans eager to hear the artist’s upcoming release.
After last year’s release of his first studio album, Collection One, SAINtJHN released a number of popular singles and collaborated with massive artists such as Beyoncé (on the 2019 Lion King soundtrack), Wizkid, Lil Baby and Meek Mill which left his fans hungry for his next major release.
SAINtJHN used the event to connect with and thank all of his Atlanta fans before the album’s official release.
This year we have partnered with Ludacris to produce the official t-shirt for LudaDay Weekend 2019. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. This weekend will bring together the Atlanta community and Luda’s celebrity colleagues.
LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities benefiting children. The 2019 Commemorative LudaDay Weekend shirt will be available in-store, at the celebrity bowling tournament Friday 8/30, as well as the Celebrity Basketball Game Sunday 9/1. You can also purchase tickets to the Celebrity Basketball Ball Game in-store at Wish ATL.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Drawing inspiration from the movie Creed 2 starring Michael B. Jordan, the brand has collaborated with visual artist McFlyy on a capsule highlighted by some crisp illustrations on premiere quality t-shirts and crew necks. Shop the look in-store or online now!
We are excited to announce the “Summer ‘19” Wish Collection of concert t-shirts to enhance your festival season. Channeling the spirit of the ‘60s & ‘70s, our hand twisted, tied & dyed “Americana” inspired collection captures the essence of summer. With four styles of multi-color tie-dye & graphic prints, including two glow in the dark options, you’re sure to catch eyes in these fun summer looks.
The awesome thing about tie-dye is that no two pieces ever look the same, highlighting individuality in fashion and allowing people to reclaim some of their personal identity through clothing.
Being popularized in the 1960’s and ‘70s by festival goers and performers alike, tie-dye’s roots are grounded in music and summer. Music icons such as Janis Joplin and Jimmi Hendrix brought the first wave of tie-dye into mainstream popularity. During this time, the hand-made clothing became a symbol of individuality and creative expression. Tie-dye’s current resurgence has been popularized by artists such as Travis Scott and Wiz Khalifa and is quickly taking over high-fashion and streetwear alike.
This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.