New Brand: Aries

Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.

“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and
we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less
wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”

https://www.ariesarise.com/about-aries-brand-book/

Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!

Jordan Women’s Flight Capsule Release

To celebrate Jordan Brand’s first women’s apparel capsule, we partnered with DJ OHSO to turn The Gallery at Wish ATL into OHSO’s “Bounce Dat Beauty Parlor” & do something engaging with Atlanta’s growing population of women’s streetwear enthusiasts. The Parlor services included custom nail design, a baby hair station & a temporary tattoo artist. The Jordan Women’s Flight Collection was designed with a “function-first” aesthetic in mind, the clothing has a streetwear edge that can easily transition from the gym to the club.

beauty, dj ohso, Jordan, jordan womens, parlor

New Balance – “Inspire The Dream” Collection

Following up a strong 2019, New Balance is ready to make a splash in the lifestyle & basketball realms to start off 2020. After having a strong hold on running since the brands inception, growth in these other avenues is not only expected but desired. This year New Balance is releasing its first ever Black History Month Collection. The “Inspire The Dream” pack is brought to you by the first ever, all African-American Product team. This collection is anchored by Kawhi Leonards “OMN1S” and also features complimenting color-ways of the 997S & 850’s as well. The entire collection exhibits navy uppers with red and gold accents inspired Kawhi’s highschool colors and his championship mindset.

Shop the collection here!

997s, Black History, Black History Month, dream, inspire, kawhi leonard, martin luther king, New Balance, OMN1S

A Day In The “A” With The Atlanta Hawks

This past week the Atlanta Hawks had a “Day In The A” led by Coach Pierce. The team visited various Atlanta landmarks to help them really connect with the city that they proudly represent on a nightly basis. For their second stop of the day, they came by Wish ATL after leaving the Martin Luther King Center. As they were in the lot marveling over the Outkast Mural, Atlanta Rapper & Activist Killer Mike came by to impart some gems of financial literacy and historic Atlanta knowledge to the young Hawks team. We were able to spend some time with the team and talk about their favorite sneakers to play in, amongst a myriad of other topics. Check out the images below!

Wish For Kicks 2019

This past holiday season, we partnered with local non-profit Chris 180 for the 4th consecutive year to provide premium footwear to a group of amazing teens under foster care. CHRIS is an acronym that stands for their core values: Creativity, Honor, Respect, Integrity and Safety. They aim to improve the community by providing children, adults, and families with high-quality, trauma-informed behavioral health services and support systems. We are elated to be able to provide this service each year, thanks to EVERYONE that donated to our Wish For Kicks campaign!

Introducing New Brand: LYpH

“UK brand LYpH is an Avant Garde clothing company creating mens and womens clothing for the culture and context of now.”

The LYpH label prides itself on continuing the conversation of sustainable fashion amongst its team and close collaborators. The brand is being continuously inspired by various cultures, countries and the citizens across the globe.

“An idea within the LYPH walls is to create a product and design function that is constructed out of prefabricated pockets with standardized dimensions, allowing for easy assembly and flexible arrangement. A product that can be recycled through seasons and genders. The LYPH pockets will switch between garments and accessories. Upcycling LYPH  pockets and attaching them to the latest LYPH product creates a new look each time and is less harmful to the environment.”

Ultimately, they aim to lead by example, ultimately expanding the conversation on sustainable clothing practices.

Conversation: Streetwear

In honor of Virgil Abloh’s “Figures Of Speech” exhibit currently in show, the High Museum of Art hosted a conversation about the state of Atlanta’s streetwear scene. Moderated by the “Lifestyle Specialist” Kenny Burns, the esteemed panelists included Wish’s Creative Director Renaldo Nehemiah, Curator & Set-Designer Marina Skye & Boutique Owner Kwassi Byll-Cataria of Moda 404. The topics of the night included Virgils impact on the fashion culture of Atlanta, and how Atlanta’s culture may have influenced Virgil as well. The question of the night came when Kenny chose to dive in to Virgil’s recent comments surrounding the eventual “death of streetwear.” It’s still “up in the air” what he truly meant by that statement, but like most things in art, it is completely up to your interpretation.

Wish Holiday Gift Guide

A Collection Of Awesome Stocking Stuffers For This Holiday Season

Check out this collection of Wish Brand stocking stuffers. We’ve curated a list consisting of cool items from stickers & pins to lighters, this collection is highlighted by some first time Wish arrivals. Introducing our first “Wish” scented candles, “Wish” branded shoe laces, coffee & soup mugs and limited edition peach pins. Shop this collection in-store & online now!

https://wishatl.com/collections/wish-holiday-gifts-2019

black friday, christmas, Cyber Monday, hannukah, holiday, xmas

Wish ATL “Dream” Collection

A Dream Begins With A Wish

Introducing our latest collection from the, Wish Brand. Inspired by the pursuit of success, the “Dream Collection” exemplifies the idea of wishing, dreaming and making it happen. This collection contains various unisex hoodies and t-shirts featuring dreamy graphics & inspirational messages. To further enrich this message, we partnered with various influential women from the Atlanta area to highlight them in their quests to turn dreams into reality. Special thanks to these amazing women in power for helping us tell our story!

Pictured From Left To Right. Lauren Amos, Founder & Owner WishATL. Renee Montgomery, WNBA Atlanta Dream. Astrid Martinez, CBS News. Yinessa Nicole, Artist. Julie Hogg, Wish CEO/Co-Owner. Tameka Rish, Atlanta Falcons/United. Francesca Amiker, TV Hostess.

Wish ATL x Virgil VIP Night

Private Viewing of the “Figures Of Speech” Exhibit at the High Museum of Art

This past weekend we partnered with the High Museum of Art for a VIP preview of Virgil Abloh’s “Figures Of Speech” Exhibit. We brought out some of Atlanta’s most influential creatives and tastemakers for a private night at the High Museum, to view Virgil’s works before the exhibit opens to the public.


Virgil Abloh: “Figures of Speech” offers an unprecedented survey of Abloh’s creative work over nearly two decades and pulls back the curtain on his process. The exhibition presents prototypes alongside finished artworks, product designs, and fashion to reveal his myriad inspirations—from centuries-old paintings to commonplace construction signs. Running throughout the exhibition is an emphasis on dialogue, which Abloh creates through his inventive use of language and quotation marks, turning the objects he designs and the people who wear his clothing into “figures of speech.”


The works on view will offer an in-depth look at the defining highlights of Abloh’s career, including his recent designs for Louis Vuitton menswear collection, video documentation of his most iconic fashion shows, and his distinctive furniture and graphic design work.

https://high.org/exhibition/virgil-abloh-figures-of-speech/

Nike by Olivia Kim Collection

Available Friday November 8 at Wish ATL.

“Bringing together nostalgia and personal style, Nike is partnering with native New Yorker, Olivia Kim, on the Nike by Olivia Kim collection, a capsule of apparel, footwear and accessories that evoke the fun, playful side of New York City in the 90s. Inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan.”


“The capsule is a perfect confluence of classic Nike designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think 90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”

https://www.nike.com/launch/t/olivia-kim-collection/

Nike x Olivia Kim Air Max ’98

The Air Max ’98, featuring full-length Air technology, borrows from the iconoclastic Air Max 120 (originally released in 1998) paired with red, green and yellow accents to create a sense of vibrant street elegance.

Nike x Olivia Kim Footscape

A cult classic since its launch in 1996, Olivia references the OG Footscape design created by the Nike sport research lab, but flips it with a pink and zebra print. With these sneakers, she unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo.

Nike x Olivia Kim Air Force 1 ’07

As bold as the city that inspired her collection, Olivia updates the Air Force 1 with a volt and game royal colorway. Her references remain firmly 90s, adapting the 1996 ivory snakeskin swoosh design paired with the elevated feel of game royal corduroy. Olivias AF1 nods to the New York streets from which they were born, while unequivocally making a statement wherever they go.

Nike x Olivia Kim MOWABB

First released in 1991 as a running-hiking hybrid, Olivia pays homage to the original intention of the Mowabb as a transitional sneaker. Her reimagining reflects Olivia’s own contrarian approach to fashion, presenting a style that can take you anywhere. The teal and red colorway contrasts the brown and black upper to emphasize the footwear’s dual personalities.

Air Force 1, Air Force One, Air Max 98, footscape, Mowabb, Nike, Nike Womens, oliviakim, Women's

OutKast Is Everlasting

ABV Agency & the Outerspace Project partnered with renowned street artist Jeks to perfectly bring to life two classic images of the iconic Hip-Hop Duo “Outkast,” captured by photographer Jonathan Mannion.

Sunday October 20, we celebrated the unveiling of Atlanta’s newest landmark. We were joined by Artist Jeks, Photographer Jonathan Mannion, OutKast cohort Killer Mike, & a host of Outkast Fanatics. We were even blessed with a guest appearance from Andre 3000 via FaceTime. 

The mural has garnered copious amounts of attention. Prior to it being completed, we noticed an influx of attention to the area once Andre’s face was completed and people had an idea what was transpiring on this wall. We expect to see more and more patrons coming by to take a picture in-front of this iconic mural.

This new landmark has also piqued the interest of various media & news outlets, including the Atlanta Journal Constitution, Fox 5 Atlanta, CNN, & 11 Alive. 

Noon Goons has arrived at Wish

LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.

Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.

Shop this collection in-store & online now!

Atlanta, LA, noon goons, Wish

Wish x Chinatown Market

Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.

The “Thank You” capsule is a nod to the city, its community and culture.

Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.

Atlanta, Chinatown, chinatown market, collab, Wish

Used Future

Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.

Atlanta, new brand, UFU, Used Future, Wish

Vans x Vivienne Westwood

Vans and British fashion house Vivienne Westwood have collaborated for the “Anglomania” collection, highlighting individualism. The Anglomania Collection features a Sk8-Hi Platform, Slip-On, Style 53, & an Old Skool.

The Sk8-Hi Platform draws inspiration from Vivienne Westwood’s Pirate boot, boasting key design details from the boot including a tan vegetable dye buckled strap. The Slip-On showcases Vans’ signature checkerboard pattern, layered with the Westwood’s DESTROY graphic. Larger scale checks are then featured diagonally on the vamp. The reintroduced Style 53 is a loafer-style slip-on with a suede upper, black lugged outsole, and a Vivienne Westwood multicolored metal orb. The Old Skool and makes use of the Vivienne Westwood Orb and Lightning Bolt print in oxblood suede and canvas with contrasting mustard stitching and a gum sole.

Vans, Vivienne Westwood

Introducing Les Tien

Les Tien is an LA based brand committed to providing todays consumer with quality essential pieces, or “perfect basics.” These perfect basics consist of fabrics that feel quality and solid, in colors that are rich and mature. Les Tien is powered by a timeless unisex collection of essentials, for people across a multitude of demographics. They aim to create a solution for various perceived lapses in the apparel industry stating that “Some may find it difficult to find a basic tee with a great neckline and fit, a hoodie that drapes on your shoulders with a deep hood for comfort or even a perfect pair of sweat pants.” Les Tien has it all, developed in their own factory in downtown Los Angeles and dyed in their own dye-house.

Ultimately they hang their hat on not reinventing the wheel, but getting it turning in a different rhythm.

Shop the collection in-store and online.

Les Tien, New

Shaun Rose Live at The Gallery | WISH

We’ve partnered with The Yes Life to create a new series entitled “Live at The Gallery | WISH”. This week’s performance is Shaun Rose performing her song “Air”.

Director: Kosh
Producer: Sammy Approved
DP: Jaylen Baker
Gaffer: Paulus Abuakel Editors: Jaylen Baker & Kosh
Sound Design: Jaylen Baker
Set Designer: Shatel Teague
PA: Gerod Bond
Recording Engineer: Will Hill
Mixing Engineer: Momotee Doe
Photographer: Mark B. Wavy
Production Company: The YES Life

live, Music, Shaun Rose, the gallery

Ludaday 2019 Recap

This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.

“LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities offering relief of those affected by Hurricane Dorian in the Bahamas. Be part of the special weekend and purchase a commemorative 2019 LudaDay Weekend Shirt.

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