Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.
#NOWAVAILABLE @wishatl // #WishForKicks ‘Giving Back’ L/S TEE | $59 | IN-STORE + ONLINE ❤️ It’s always the season to give back! Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
We added a new and fun way to give back! Cop a #WishForKicks Tee as an option to donate!
100% of the purchase will go towards a fresh pair of kicks for each teen/young adult at Chris180.
Coming off the successful drop on May13th, we will have a small restock of the Climacool’s. This iconic, early 21st century runner is currently enjoying a real renaissance. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometricpatterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.
Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish – by chance – also knew of this particular jellyfish: the Georgia Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two partners.
This past Saturday Atlanta gathered at Wish ATL for the launch of the Adidas Consortium x Wish x Sneakerboy collaboration. The store was transformed into an under the sea experience – the sneaker room was a glow in the dark ocean oasis and upstairs, a jellyfish installation greeted everyone as they made their way into the store. We also had DJ Don Cannon bring the sound, creating an awesome vibe. As a token of our appreciation, the first 100 people who bought sneakers were gifted with a special edition glow in the dark sneaker pin that mimicked our collab shoe which was super dope. Thank you to everyone who came out and check out the photos below!
Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.
This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.
The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….
A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/
A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.
Wish ATL is launching a new charity initiative this month called #wishforkicks. We are collecting donations all month to turn those dollars into sneakers to give away to the teens from Chris180.org. Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
Wish ATL has teamed up with a number of celebrities to help launch the program. Their generous donations helped us jump start this terrific campaign
A very special thanks to Kenny Burns, Josh Childress, Jermaine Dupri, David Fizdale, Jarrett Jack, K. Camp, Lloyd, Tyronn Lue, Lotto 7, Rayven Justice, Renaldo Nehemiah, Sammie, Shannon Sharpe, Josh Smith, Steve Smith, Greg Street, and T.I.
Stop in Wish today to make a donation and help us grant a #wishforkicks
If you would like to contribute and are not local, please email us at email@example.com for more information.
Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune
Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.
Creative Direction / Production: ZOO (@zoo_as_zoo)
Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson
Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.
• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.
In partnership with the High Museum, Wish ATL is excited to announce that “The Rise of Sneaker Culture” exhibit is coming to Atlanta! The exhibition explores the evolution of the sneaker from its origins in the mid-nineteenth century to its role in the present day as an urban status symbol and marker of masculine identity. There will be 155 different sneakers on display from the archives of adidas, Nike, and Converse, to design houses such as Prada and Louboutin. Come by the store and snap a pic standing on our Sneaker Exhibit mat and share on social media with the hashtag #SneakerHigh2016 for a chance to be included in an interactive slide show. Don’t miss the exhibit when it lands in Atlanta on June 11th, 2016.
For this year’s Black History Month capsule, we collaborated with Atlanta based artist Markeidric (@Markeidric) to pay homage to four musicians: Ray Charles, James Brown, Otis Redding, and Gladys Knight. Taking inspiration from Mount Rushmore, we chose these four iconic Georgia musicians to be the faces on our own mountain of greatness. Through a t-shirt consisting of butter yellow and red graphic in resemblance of the Georgia clay, these musicians are recognized for sticking to its roots and cultivating music’s greatest sounds. The collection is now available here.
Aligning two geographic cities into one lens, we’ve teamed up with Los Angeles based label CLSC to bring you the “Off-the-Grid” collection. Drawing inspiration from the unpredictable climate in Atlanta, it was only right to make a functional piece suitable for the everyday commuter. Featuring the 100% water proof “Coordinates” wind-breaker, “Classic” tee and “Logo” Snapback hats, the collection sees a minimalistic view of branding and comfort. Be on the look out for the collection to drop on Christmas day online.
This past Friday evening, sneakerheads, creatives, and everyone in-between gathered at Studio No. 7 in Atlanta to help celebrate the launch of Wish’s collaboration pack with Vault by Vans, the Fine Wine & Olives pack. The event, sponsored by both Heinken and Hercules, was a full house and hit amongst those in attendance. Sounds were provided by Two-9’s own DJ Osh Kosh, and helped to create a lively environment. Also a part of the entertainment was the OMG Booth, in which people could take pictures with the whole squad in front of a Wish backdrop. Check the rest of the post to see some of the action from the event.