#NOWAVAILABLE @wishatl // #WishForKicks ‘Giving Back’ L/S TEE | $59 | IN-STORE + ONLINE ❤️ It’s always the season to give back! Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
We added a new and fun way to give back! Cop a #WishForKicks Tee as an option to donate!
100% of the purchase will go towards a fresh pair of kicks for each teen/young adult at Chris180.
Coming off the successful drop on May13th, we will have a small restock of the Climacool’s. This iconic, early 21st century runner is currently enjoying a real renaissance. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometricpatterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.
Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish – by chance – also knew of this particular jellyfish: the Georgia Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two partners.
This past Saturday Atlanta gathered at Wish ATL for the launch of the Adidas Consortium x Wish x Sneakerboy collaboration. The store was transformed into an under the sea experience – the sneaker room was a glow in the dark ocean oasis and upstairs, a jellyfish installation greeted everyone as they made their way into the store. We also had DJ Don Cannon bring the sound, creating an awesome vibe. As a token of our appreciation, the first 100 people who bought sneakers were gifted with a special edition glow in the dark sneaker pin that mimicked our collab shoe which was super dope. Thank you to everyone who came out and check out the photos below!
Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.
This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.
The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….
A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/
A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.
Wish ATL is launching a new charity initiative this month called #wishforkicks. We are collecting donations all month to turn those dollars into sneakers to give away to the teens from Chris180.org. Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
Wish ATL has teamed up with a number of celebrities to help launch the program. Their generous donations helped us jump start this terrific campaign
A very special thanks to Kenny Burns, Josh Childress, Jermaine Dupri, David Fizdale, Jarrett Jack, K. Camp, Lloyd, Tyronn Lue, Lotto 7, Rayven Justice, Renaldo Nehemiah, Sammie, Shannon Sharpe, Josh Smith, Steve Smith, Greg Street, and T.I.
Stop in Wish today to make a donation and help us grant a #wishforkicks
If you would like to contribute and are not local, please email us at firstname.lastname@example.org for more information.
Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune
Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.
Creative Direction / Production: ZOO (@zoo_as_zoo)
Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson