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On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.
This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.
The “Syracuse” and “Kentucky” Nike Dunk Lows are arriving March 14th. After being sneak previewed on the likes of Travis Scott, University of Kentucky’s John Calipari, and Devin Booker over the past few months, we are geared up for the official release. Both colorways pay homage to universities that were part of Nike’s original “Be True To Your School” Dunk pack. The pack was released in 1985 and comprised seven Dunk Highs made for Nike-sponsored schools University of Michigan, University of Kentucky, University of Iowa, Georgetown, Syracuse, St. John’s and UNLV. Perhaps we will see more of the Dunk Lows from this collection in 2020, as Virgil Abloh has used the UNLV & Michigan colorways for recent releases as well.
Arriving March 7th, season 2 of the Rhude & Puma collaboration is sure to catch eyes. Rising streetwear brand RHUDE is the epitome of youthful sophistication and attitude. Their simple yet provocative designs have made them one of the most coveted men’s labels in LA – worn by some of the biggest names in music, sport, and fashion. The second season of PUMA x RHUDE is inspired by motorsport gear, putting a modern twist on motorsport badges, branding, and stripes. This top speed collection appears in a muted color palette with loud pops of neon.
“For my second installment with PUMA, I thought about merging two worlds and re-ushering Formula 1 and racing culture into a community that isn’t as acquainted with the sport. The Motorsport theme lies within the cuts and seamlines emulating those you see in the uniform, but modernizing it with color palettes and shape. Formula 1 is a sport that I feel a close connection to, and I wanted to share that through the partnership with PUMA to bring visibility to a sport to the youth and younger generation that may not know much about its existence.” – Rhuigi V
The AJ 2 “Rivals” is inspired by the NBA franchises that challenged “His Airness” the most. This is a ladies-exclusive drop that follows the “What The” pattern, with both left and right shoes and their respective panels sporting an assortment of colors and materials. Each pair honors four of the most formidable NBA franchises from the mid-to-late 80s and early 90s. These teams significantly challenged Mike and his Bulls, undoubtedly fueling his winning mentality for future success.
The left shoe, dedicated to the Western Conference, features the team colors of the Los Angeles Lakers and the Portland Trailblazers. Those being the first two teams that challenged MJ and his Bulls in the NBA Finals. The right shoe, for the East, honors both the Boston Celtics and the New York Knicks, two who provided some of the most epic battles in Mike’s career. Lux materials on the silhouette include quilted leather, similar to the Don C, jersey mesh, basketball-textured leather, satin, and patent leather.
This shoe is now available in-store & online here!
To celebrate Jordan Brand’s first women’s apparel capsule, we partnered with DJ OHSO to turn The Gallery at Wish ATL into OHSO’s “Bounce Dat Beauty Parlor” & do something engaging with Atlanta’s growing population of women’s streetwear enthusiasts. The Parlor services included custom nail design, a baby hair station & a temporary tattoo artist. The Jordan Women’s Flight Collection was designed with a “function-first” aesthetic in mind, the clothing has a streetwear edge that can easily transition from the gym to the club.
Following up a strong 2019, New Balance is ready to make a splash in the lifestyle & basketball realms to start off 2020. After having a strong hold on running since the brands inception, growth in these other avenues is not only expected but desired. This year New Balance is releasing its first ever Black History Month Collection. The “Inspire The Dream” pack is brought to you by the first ever, all African-American Product team. This collection is anchored by Kawhi Leonards “OMN1S” and also features complimenting color-ways of the 997S & 850’s as well. The entire collection exhibits navy uppers with red and gold accents inspired Kawhi’s highschool colors and his championship mindset.
“Bringing together nostalgia and personal style, Nike is partnering with native New Yorker, Olivia Kim, on the Nike by Olivia Kim collection, a capsule of apparel, footwear and accessories that evoke the fun, playful side of New York City in the 90s. Inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan.”
“The capsule is a perfect confluence of classic Nike designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think 90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”
The Air Max ’98, featuring full-length Air technology, borrows from the iconoclastic Air Max 120 (originally released in 1998) paired with red, green and yellow accents to create a sense of vibrant street elegance.
Nike x Olivia Kim Footscape
A cult classic since its launch in 1996, Olivia references the OG Footscape design created by the Nike sport research lab, but flips it with a pink and zebra print. With these sneakers, she unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo.
Nike x Olivia Kim Air Force 1 ’07
As bold as the city that inspired her collection, Olivia updates the Air Force 1 with a volt and game royal colorway. Her references remain firmly 90s, adapting the 1996 ivory snakeskin swoosh design paired with the elevated feel of game royal corduroy. Olivias AF1 nods to the New York streets from which they were born, while unequivocally making a statement wherever they go.
Nike x Olivia Kim MOWABB
First released in 1991 as a running-hiking hybrid, Olivia pays homage to the original intention of the Mowabb as a transitional sneaker. Her reimagining reflects Olivia’s own contrarian approach to fashion, presenting a style that can take you anywhere. The teal and red colorway contrasts the brown and black upper to emphasize the footwear’s dual personalities.
This weekend @puma x @yesjulz stopped by @wishatl for the launch of the PUMA NRG x Yes Julz Collection Tour! ATL, showed loved + ATL’s favorite @djohsoxo provided the good vibes/music. There’s still some time to shop the collection while supplies last. #NowAvailable @puma x @yesjulz Tsugi Shinsei | $120 | Collection includes top, tights + hoodie sold separately | IN-STORE + ONLINE #WishATL
PUMA & MCM combine their influence to highlight the classic Puma Suede and MCM’s historic monogram. In-Store we celebrated the Puma Suede 50th Anniversary PUMA x MCM Collection. The two fashion houses created pieces that were nostalgic, reminding us of our favorites in old school hip hop and 90’s TV shows. Collection Sold In-Store at WISH.
#COMINGSOON Adidas Originals KAMANDA release 4/28/18! One of the shoes resemble a classic Samba with the black color scheme and the other standing out in Collegiate Burgundy. Both units will be available for purchase at WISHATL.COM + IN-STORE retailing at $130.
The Nike Vapor Street Flynit has arrived. It’s innovative design was inspired by three marathon runners in Monza, Italy in May of last year. An attempt to break the two-hour marathon barrier started with the Nike Zoom Vaporfly Elite. The detail behind the shoe was created for function, speed, to provide protection and comfort that helps run further and longer. The React Vapor Street Flyknit keeps the shape and flexibility of the Vaporfly Elite’s Flyknit upper, as well as its oversized Swoosh extending onto the midsole. Underneath, it has a soft, responsive Nike React sole. Nike Vapor Street Flyknit In String/River Rock & Medium Olive are #NowAvailable. $180, IN-STORE & ONLINE
Adidas Originals present the Women’s Arkyn shoe. The silhouette is inspired by a combination of unique designs from the Adidas archive. Made with creatives in mind – a shoe for individuals/women who want to shed light on their love for streetwear and quality design. It features a mesh upper, the 3-stripe mark and a mesh tongue, with a sock-like construction including Boost technology for ultimate comfortability and a great fit. NOW AVAILABLE Women’s Adidas Originals Arkyn In Ash Pearl/Grey, $140 | IN-STORE & ONLINE
The Nike Air Max 1/97 SW will be available on Air Max Day. Wotherspoon’s winning Air Max sneaker design for 2017’s Vote Forward competition has arrived. The combination of colors and material gives a nostalgic feel that is a must have for all collectors. Wotherspoon’s unique design of the Air Max 1/97 VF SW, features a multi-colored corduroy upper build on top of the recognizable pattern of the Air Max 1. The Full collection includes a 6-panel hat and multi-Swoosh branded t-shirt with a unique color-way representing Sean’s love for vintage clothing & the 80’s. RAFFLE STARTS Friday, March 23rd, 2018 at 10AM-5:30PM EST. | WishAtl.com