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On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.
This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.
Hailing from Poland, MISBHV started in 2013 with Natalia Maczek making pseudo-designer t-shirts for her friends to wear to clubs, as a summer side project. After she decided on fashion over law school, she enlisted co-designer & creative director Thomas Wirski and began making full men’s & women’s collections. After a successful SS17 New York Fashion Week show, Rihanna wore their brand during her “Anti” Tour and brand began to gain notoriety. Wirski jokes that the brand was “never supposed to be taken seriously.” However, they have created a serious movement over past few years.
MISBHV aims to merge streetwear and 90’s rave culture to create pieces that are equal parts nostalgic & unique. These influences shine in motocross inspired cropped tops & shorts, as well as sports bras paired with baggy bottoms. She’s also produced men’s pieces with frayed seams, typefaces reminiscent of 90’s streetwear brands and very on-trend tie dyes. Shop the collection here!
Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.
He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.
If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!
Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.
“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”
Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!
A Collection Of Awesome Stocking Stuffers For This Holiday Season
Check out this collection of Wish Brand stocking stuffers. We’ve curated a list consisting of cool items from stickers & pins to lighters, this collection is highlighted by some first time Wish arrivals. Introducing our first “Wish” scented candles, “Wish” branded shoe laces, coffee & soup mugs and limited edition peach pins. Shop this collection in-store & online now!
Introducing our latest collection from the, Wish Brand. Inspired by the pursuit of success, the “Dream Collection” exemplifies the idea of wishing, dreaming and making it happen. This collection contains various unisex hoodies and t-shirts featuring dreamy graphics & inspirational messages. To further enrich this message, we partnered with various influential women from the Atlanta area to highlight them in their quests to turn dreams into reality. Special thanks to these amazing women in power for helping us tell our story!
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.
French ready-to-wear brand, Drôle de Monsieur, releases a new collection for men that captures the brand’s unisex vision and unites a modern attitude with a retro aesthetic. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.
They crafted their first collection using the motto “Not From Paris Madame” which has now become their signature phrase and can be found placed on many of the designs from this collection.
Their newest release includes classic windbreakers, slogan sweatshirts with matching sweatpants, high quality t-shirts, graphic hoodies and more.
Converse and Neighborhood have collaborated again continuing the popular motorcyclist motif from previous collections.
This collection features various pieces of sporty apparel as well as new All Star Chuck Taylor ‘70 and Jack Purcell models. These pieces connect Shinsuke Takizawa‘s creative vision with the classic American brand.Both the Chuck Taylor All-Star 70’s and the Jack Purcell come primarily black-out, with some crafty detailing. The All-Star 70’s come equipped with an oversized velcro strap on the forefoot with “Craft With Pride” & “Shift” referencing both the Converse mantra and “bike-life.”
The Jack Purcells, sticking to the theme, sport blacked-out detailing and white lettering on the midsole that reads “NBHDCNSJP.” The combination of a suede and leather upper adds some lux flair to the shoe, while a Kanji character for “resistance” on the rear of the shoe highlights the theme of the collection. Shop collection in-store or online.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Drawing inspiration from the movie Creed 2 starring Michael B. Jordan, the brand has collaborated with visual artist McFlyy on a capsule highlighted by some crisp illustrations on premiere quality t-shirts and crew necks. Shop the look in-store or online now!
#NOWAVAILABLE @wishatl // #WishForKicks ‘Giving Back’ L/S TEE | $59 | IN-STORE + ONLINE ❤️ It’s always the season to give back! Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
We added a new and fun way to give back! Cop a #WishForKicks Tee as an option to donate!
100% of the purchase will go towards a fresh pair of kicks for each teen/young adult at Chris180.
“Don C’s take on the white-on-white Air Force 1 perfectly embodies his unique aesthetic. Blending different eras of the Air Force lineage and showcasing the importance of family to Don, his design samples elements from the Air Force 1, Air Force II and Air Force III. Don is no stranger to sampling, applying this unique method of creation through his Just Don luxury sportswear line.” #ComingSoon 12/01/17 in-store / www.wishatl.com
Who was rocking their Planes gear at the Jay-Z concert last night? If you weren’t, we got you for next time. Don’t miss our new arrivals from Roc Nation brand, Planes. Tee’s and beanies now available in-store! www.wishatl.com