HYPEBEAST Magazine Issue 7: The Legacy Issue

Hypebeast uses the element of legacy as inspiration for its latest issue of the HYPEBEAST Magazine — Issue 7: The Legacy Issue. Throughout the pages, it examines those that have made major imprints within sports history, as well as the intersection of sports within fashion, music, art and culture. The issue is spearheaded by arguably the most prominent living legend in sports of all time — Michael Jordan.

Purchase the HYPEBEAST Magazine Issue 7: The Legacy Issue here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Photography by HYPEBEAST

Big Boi x SSUR Hat Collection

With the reunion of the almighty Outkast still on everyone’s mind, Big Boi teamed up with SSUR to produce a capsule collection of snapbacks in black, red and dark green camouflage emblazoned with bold Big Boi and ATLANTA text branding. Able to pair up nicely with almost any ensemble of clothing, this collection is now available at Wish.

Purchase the Big Boi x SSUR Hat Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Air Jordan 6 Retro “Championship Cigar and Champagne” Pack

Jordan Brand pays homage to the championship winning legacy of His Airness with its upcoming “Championship Cigar and Champagne” pack. This twofer features two pairs of the Air Jordan 6 Retro inspired by two staples of a good celebration: cigars and champagne. The “Championship Cigar” AJ6 features a rich brown leather upper with crimson and infrared accents, a gold championship ring lace lock, embossed heel stamp, and a cork insole. The “Champagne” AJ6 features a green patent leather upper with gold accents, a black and gold-speckled midsole, gold accents, translucent tongue and heel tab, and gold championship ring lace lock. Be on the lookout for this pack releasing soon at Wish.

Coming Soon: Air Jordan Future “Dark Concord”

Paying tribute to the symbolic relationship between the court and the street, the Jordan Future blends one of the most iconic designs with a one-piece woven upper to create an entirely new look for the Jordan Future. For this new release, Jordan brand continues its recent string of Concord styles with the “Dark Concord.” Be on the look out for the Jordan Future “Dark Concord” coming soon at Wish. 

Nike WMNS 2014 Summer New Arrivals

Entering the Summer 2014 season, Nike expands its women’s offerings with some new styles in two of its most popular models. Diving deeper into the technical sports segment, Nike adds a HYPER Black and Atomic Mango colorway to the Roshe Run model, while the women’s up-and-coming Lunar Elite Sky Hi sees a Turbo Green and Black makeover. Head over to our Moreland Ave. location to pick up any of these new releases.

Coming Soon: Wish x Publish “The Isolation” Collaboration Capsule

We’re very excited to announce the next installment in our annual collaborative capsule collection with the West Coast powerhouse Publish. Dubbed “The Isolation,” the capsule exhibits both brand’s interpretation of streetwear that can be worn whether you’re in the harsh climate of Georgia, or the beautiful climate of Los Angeles. Classic black nylon and ripstop were utilized to represent this up-and-coming movement, the capsule collection consists of a zip up shirt with nylon paneling, an extended scalloped back, and small collar, a pair of sport Joggers with nylon paneling on the knees, a long-sleeved jersey top, paneled shorts, and a tonal bucket hat. 

Coming Soon: Air Jordan 5Lab3 Black


Next up in the Jordan Element line of releases is the Air Jordan 5Lab3 Black. Sticking to the same formula as the previous 5Lab3, this model features a completely reflective 3M upper, this time in black with debossed Jumpman branding. Down below is a black midsole and an icy blue translucent outsole. Be on the lookout for these genes coming soon to Wish.

Air Jordan 1 “Nouveau Purple” and “Black Concord”

Jordan Brand continues to release more iterations of the Air Jordan 1 sneaker. Dubbed “Nouveau Purple” and “Black Concord”, these releases fall in line with Jordan Brand’s recent string of “Concord” releases. First up is the “Nouveau Purple” constructed with soft nubuck and premium leather just like many of the Nouveau models before it. This model pairs a tonal black upper with a purple outsole, a purple lining, and a contrasting white midsole to bring it all together. The Air Jordan 1 Mid “Black Concord” features an equal balance of both Concord and black, held together with matching black laces while a white and black sole provide cushioning.

Purchase the Air Jordan 1 “Nouveau Purple” and “Black Concord” in-store only via our Moreland Ave. location. Phone orders are also accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com