SPRING EDIT — lumières

2017_03_18_Zoo_WishEditorialMarch172516 copyBlog

 

Decontextualizing the skater culture and elevate it to the next level, our first editorial of the year transcends reality as we know it into a futuristic playground. As Passarella, 3.Paradis, Quatre Cent Quinze and Magic Stick blur the geographical lines between Atlanta / Paris / London, we take you through a surreal dreamscape where all come to play.

ATLANTA EXCLUSIVE: Nike SC Trainer High ATL 96 Release

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Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.

Rules:
• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will  need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.

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New Balance Women’s 2014 Summer New Arrivals

New Balance graces its female customer with a new pairing of releases for the summer season. The duo, consisting of a 580 and 574 model, sees a colorful burst of colors fitting for the season. Enhanced by a unique blend of materials and New Balance’s consistent standard of quality, these new releases are now available at Wish. 

Purchase the New Balance Women’s 2014 Summer New Arrivals here as well as in-store through our Moreland Ave. location. 

Coming Soon: Nike KD VII “USA”

Nike unveils an all new model under the Kevin Durant seal. First up for the silhouette is the Nike KD VII “USA” colorway, which doubles as a patriotic tribute for the 4th of July and a fine option for Kevin Durant’s international play this summer. A somewhat casual shoe, the mid-foot strap makes for a good fit both on and off the court. Graphic detailing distinguishes the tongue lining and forefoot branding, while Foamposite material wraps around the heel. Be on the lookout for this pioneer release coming soon to Wish.

adidas Originals Stan Smith “Reflective” Pack

After seeing numerous collaborations, colorways, and material stories, adidas Originals revamps its iconic Stan Smith model in a great new way. This latest edition features a black and metallic colorway, complemented by snakeskin trim. Sporting a fully-reflective 3M upper, traditional laces have even been replaced with 3M threading throughout.

Purchase adidas Originals Stan Smith “Reflective” Pack here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com 

Wish x adidas Originals SL Loop Runner “Independent Currency”

We’re excited to announce our latest project, a collaboration with none other than adidas Originals and its new showcase model, the SL Loop Runner. Dubbed “Independent Currency”, we infused elements of the elusive and rare $2 Bill, paying homage to America’s Independence Day. The toe cap, eyelets, and pull tab elements of the SL Loop Runner add great contrast with hits of dark green and mint suede. One of the first releases of its kind, the SL Loop “Independent Currency” will be available exclusively at Wish on July 4th, and other top-tier adidas Originals accounts on July 11th. 

Photography by Wish Atlanta

adidas Originals Stan Smith “Yellow” and “Fox Brown” Suede

The adidas Stan Smith presents yet another suede pack to further this legendary line of shoes. Arriving in “Yellow” and “Fox Brown”, the Stan Smith exudes a simple elegance and minimal mono-paneled sides featuring the Three Stripes in perforated form. While the original silhouette sported a contrasting suede heel tab, adidas flipped its design to offer a collection of Stan Smith with a mostly suede upper.

Purchase adidas Originals Stan Smith “Yellow” and “Fox Brown” Suede here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com 

Publish 2014 Summer “Mono” Collection

After releasing our collaborative “The Isolation” Capsule earlier this summer, the savvy West Coast brand Publish is back to unveil a brand new collection for the season. Dubbed the “Mono” collection, each piece is rooted in a decidedly monochromatic tone featuring lightweight cotton and mesh materials woven into a range of tees, jerseys, shorts, and of course, the essential Publish jogger. Shop the collection now at Wish.

Purchase the Publish 2014 Summer “Mono” Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Nike 2014 Summer NSW City Pack “Shanghai”

Shanghai is the latest city to receive the Nike Sportswear treatment in a long of quick strike city themed releases featuring the LunarFly 306 and the Footscape Woven Motion. Rather than being influenced by the connections to the namesake city found in the previous designs such as the London and New York Packs, Nike highlights the vibrant Shanghai nightlife with a glow-in-the-dark outsole and iridescent heel tab for the Footscape Motion model. As for the LunarFly 306, it incorporates a text inscription of “Shanghai” in Chinese and “China” English as well as a glow-in-the-dark outsole. Shop the new pack now available at Wish.

Purchase the Nike 2014 Summer NSW City Pack “Shanghai” in-store only via our Moreland Ave. location. Phone orders are also accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com