Decontextualizing the skater culture and elevate it to the next level, our first editorial of the year transcends reality as we know it into a futuristic playground. As Passarella, 3.Paradis, Quatre Cent Quinze and Magic Stick blur the geographical lines between Atlanta / Paris / London, we take you through a surreal dreamscape where all come to play.
Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.
This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.
The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….
A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/
A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.
-Wish ATL Team
Wish introduces its 3rd editorial in time for the holidays. [Toyko Bound] was shot on the streets of Tokyo , in the district of Shinjuku. Mademoiselle Yulia and Toshio Nakamura are featured in Wish logo collection, Represent Co, Yeezy, and Adidas Originals.
Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune
Manucurist: Ayaka Masada
Set Manager: Yuu Toda
Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.
Creative Direction / Production: ZOO (@zoo_as_zoo)
Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson
Hair/ Make-Up: Mara Z, Ebonee Tabb
Cereal magazine, published twice a year, is divided into city-specific chapters. Each chapter comprises stories on places, people and products, paired with striking photography. An interlude section, included in every volume, features a selection of style and culture articles. The city guides provide a tightly edited selection of their favorite places in various cities around the world. Each online guide comes with an introduction to the city alongside essential information, and features anywhere from 10-20 locations, exclusively photographed by us and our team, and laid out in an editorial style akin to our printed city guidebooks. Cereal Magazine: Issue 11, as well as city guides for New York and Paris are now available in-store and online.