Following up a strong 2019, New Balance is ready to make a splash in the lifestyle & basketball realms to start off 2020. After having a strong hold on running since the brands inception, growth in these other avenues is not only expected but desired. This year New Balance is releasing its first ever Black History Month Collection. The “Inspire The Dream” pack is brought to you by the first ever, all African-American Product team. This collection is anchored by Kawhi Leonards “OMN1S” and also features complimenting color-ways of the 997S & 850’s as well. The entire collection exhibits navy uppers with red and gold accents inspired Kawhi’s highschool colors and his championship mindset.
This past week the Atlanta Hawks had a “Day In The A” led by Coach Pierce. The team visited various Atlanta landmarks to help them really connect with the city that they proudly represent on a nightly basis. For their second stop of the day, they came by Wish ATL after leaving the Martin Luther King Center. As they were in the lot marveling over the Outkast Mural, Atlanta Rapper & Activist Killer Mike came by to impart some gems of financial literacy and historic Atlanta knowledge to the young Hawks team. We were able to spend some time with the team and talk about their favorite sneakers to play in, amongst a myriad of other topics. Check out the images below!
This past holiday season, we partnered with local non-profit Chris 180 for the 4th consecutive year to provide premium footwear to a group of amazing teens under foster care. CHRIS is an acronym that stands for their core values: Creativity, Honor, Respect, Integrity and Safety. They aim to improve the community by providing children, adults, and families with high-quality, trauma-informed behavioral health services and support systems. We are elated to be able to provide this service each year, thanks to EVERYONE that donated to our Wish For Kicks campaign!
“UK brand LYpH is an Avant Garde clothing company creating mens and womens clothing for the culture and context of now.”
The LYpH label prides itself on continuing the conversation of sustainable fashion amongst its team and close collaborators. The brand is being continuously inspired by various cultures, countries and the citizens across the globe.
“An idea within the LYPH walls is to create a product and design function that is constructed out of prefabricated pockets with standardized dimensions, allowing for easy assembly and flexible arrangement. A product that can be recycled through seasons and genders. The LYPH pockets will switch between garments and accessories. Upcycling LYPH pockets and attaching them to the latest LYPH product creates a new look each time and is less harmful to the environment.”
Ultimately, they aim to lead by example, ultimately expanding the conversation on sustainable clothing practices.
In honor of Virgil Abloh’s “Figures Of Speech” exhibit currently in show, the High Museum of Art hosted a conversation about the state of Atlanta’s streetwear scene. Moderated by the “Lifestyle Specialist” Kenny Burns, the esteemed panelists included Wish’s Creative Director Renaldo Nehemiah, Curator & Set-Designer Marina Skye & Boutique Owner Kwassi Byll-Cataria of Moda 404. The topics of the night included Virgils impact on the fashion culture of Atlanta, and how Atlanta’s culture may have influenced Virgil as well. The question of the night came when Kenny chose to dive in to Virgil’s recent comments surrounding the eventual “death of streetwear.” It’s still “up in the air” what he truly meant by that statement, but like most things in art, it is completely up to your interpretation.
Check out 2 Chainz and The Real U Records (Skooly, Sleepy Rose, Hott LockedN & Worl) as they stopped by Wish ATL to check out some outfits for UGA gameday. Sponsored by Bleacher Report & House Of Highlights.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
Decontextualizing the skater culture and elevate it to the next level, our first editorial of the year transcends reality as we know it into a futuristic playground. As Passarella, 3.Paradis, Quatre Cent Quinze and Magic Stick blur the geographical lines between Atlanta / Paris / London, we take you through a surreal dreamscape where all come to play.
Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.
• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.
New Balance graces its female customer with a new pairing of releases for the summer season. The duo, consisting of a 580 and 574 model, sees a colorful burst of colors fitting for the season. Enhanced by a unique blend of materials and New Balance’s consistent standard of quality, these new releases are now available at Wish.
Nike unveils an all new model under the Kevin Durant seal. First up for the silhouette is the Nike KD VII “USA” colorway, which doubles as a patriotic tribute for the 4th of July and a fine option for Kevin Durant’s international play this summer. A somewhat casual shoe, the mid-foot strap makes for a good fit both on and off the court. Graphic detailing distinguishes the tongue lining and forefoot branding, while Foamposite material wraps around the heel. Be on the lookout for this pioneer release coming soon to Wish.
After seeing numerous collaborations, colorways, and material stories, adidas Originals revamps its iconic Stan Smith model in a great new way. This latest edition features a black and metallic colorway, complemented by snakeskin trim. Sporting a fully-reflective 3M upper, traditional laces have even been replaced with 3M threading throughout.
This summer, Nike Sportswear joins the celebratory spirit with their patriotic Nike Air Force 1. Perfect for July 4th, the low cut silhouette and American flag graphic adds a festive look to the pair. Be on the lookout for these USA-themed kicks hitting the shelves soon at Wish.
We’re excited to announce our latest project, a collaboration with none other than adidas Originals and its new showcase model, the SL Loop Runner. Dubbed “Independent Currency”, we infused elements of the elusive and rare $2 Bill, paying homage to America’s Independence Day. The toe cap, eyelets, and pull tab elements of the SL Loop Runner add great contrast with hits of dark green and mint suede. One of the first releases of its kind, the SL Loop “Independent Currency” will be available exclusively at Wish on July 4th, and other top-tier adidas Originals accounts on July 11th.
The adidas Stan Smith presents yet another suede pack to further this legendary line of shoes. Arriving in “Yellow” and “Fox Brown”, the Stan Smith exudes a simple elegance and minimal mono-paneled sides featuring the Three Stripes in perforated form. While the original silhouette sported a contrasting suede heel tab, adidas flipped its design to offer a collection of Stan Smith with a mostly suede upper.
After releasing our collaborative “The Isolation” Capsule earlier this summer, the savvy West Coast brand Publish is back to unveil a brand new collection for the season. Dubbed the “Mono” collection, each piece is rooted in a decidedly monochromatic tone featuring lightweight cotton and mesh materials woven into a range of tees, jerseys, shorts, and of course, the essential Publish jogger. Shop the collection now at Wish.
Shanghai is the latest city to receive the Nike Sportswear treatment in a long of quick strike city themed releases featuring the LunarFly 306 and the Footscape Woven Motion. Rather than being influenced by the connections to the namesake city found in the previous designs such as the London and New York Packs, Nike highlights the vibrant Shanghai nightlife with a glow-in-the-dark outsole and iridescent heel tab for the Footscape Motion model. As for the LunarFly 306, it incorporates a text inscription of “Shanghai” in Chinese and “China” English as well as a glow-in-the-dark outsole. Shop the new pack now available at Wish.
Purchase the Nike 2014 Summer NSW City Pack “Shanghai” in-store only via our Moreland Ave. location. Phone orders are also accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to email@example.com
Hypebeast uses the element of legacy as inspiration for its latest issue of the HYPEBEAST Magazine — Issue 7: The Legacy Issue. Throughout the pages, it examines those that have made major imprints within sports history, as well as the intersection of sports within fashion, music, art and culture. The issue is spearheaded by arguably the most prominent living legend in sports of all time — Michael Jordan.
Giving us a fresh look for summer, Jordan brand releases a new colorway of the Air Jordan 1 Retro ’86. The Air Jordan 2-inspired retro sports a white clean, white leather upper with textured overlays and bright orange hits on the Wings logos, heel and outsole. Stay tuned for more info on this upcoming release.
With the reunion of the almighty Outkast still on everyone’s mind, Big Boi teamed up with SSUR to produce a capsule collection of snapbacks in black, red and dark green camouflage emblazoned with bold Big Boi and ATLANTA text branding. Able to pair up nicely with almost any ensemble of clothing, this collection is now available at Wish.