SPRING EDIT — lumières

Posted by Wish ATL on March 22, 2017 in Lifestyle

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Decontextualizing the skater culture and elevate it to the next level, our first editorial of the year transcends reality as we know it into a futuristic playground. As Passarella, 3.Paradis, Quatre Cent Quinze and Magic Stick blur the geographical lines between Atlanta / Paris / London, we take you through a surreal dreamscape where all come to play.

Wish Black History Capsule 2017 “I WISH”

Posted by Julie Hogg on February 7, 2017 in Lifestyle

Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.

This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.

The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….

A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights.

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A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.

-Wish ATL Team

November Issue: [Tokyo Bound]

Posted by Julie Hogg on November 21, 2016 in Lifestyle






Wish introduces its 3rd editorial in time for the holidays. [Toyko Bound] was shot on the streets of Tokyo , in the district of  Shinjuku. Mademoiselle Yulia and Toshio Nakamura are featured in Wish logo collection, Represent Co, Yeezy, and Adidas Originals.







Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune

Manucurist: Ayaka Masada

Set Manager: Yuu Toda

August Issue: A Better World Begins With Rebellion

Posted by Julie Hogg on August 16, 2016 in Lifestyle



Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.


Creative Direction / Production: ZOO (@zoo_as_zoo)

Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson

Hair/ Make-Up: Mara Z, Ebonee Tabb

 #wishedit16 #wishhands




Come True 7.1.16

Posted by Julie Hogg on July 1, 2016 in Lifestyle
wish_creole_edit_1A wish come true; bathing in a creole crawfish tub with some of the best selections from this season.
A glimpse at summer 16 in a new editorial look from WISH ATL. Dared to make a bold twist in the streetwear game. Streetwear has never looked so delicious. WISH embarks on a new creative venture.
Creative direction/ production: ZOO (@zoo_as_zoo)
Models: Devin Lawson and Tina Chau
Make Up/hair : Sarah Okun
 #wishedit16 #wishhands
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