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London based streetwear brand Maharishi, named for the literal Sanskrit translation great seer or Guru. The brand exudes a great vision in clothing. It was founded in 1994 by Hardy Blechman with the great vision to create environmentally sound, fair-trade produced, long-lasting, high-quality, utilitarian clothing.
The collections have always included the strong natural fibre hemp as well as organic cottons and up-cycled military clothing. Maharishi maintains a strong ethos of respect for nature while utilizing the latest technology. Shop the collection here!
Hailing from Poland, MISBHV started in 2013 with Natalia Maczek making pseudo-designer t-shirts for her friends to wear to clubs, as a summer side project. After she decided on fashion over law school, she enlisted co-designer & creative director Thomas Wirski and began making full men’s & women’s collections. After a successful SS17 New York Fashion Week show, Rihanna wore their brand during her “Anti” Tour and brand began to gain notoriety. Wirski jokes that the brand was “never supposed to be taken seriously.” However, they have created a serious movement over past few years.
MISBHV aims to merge streetwear and 90’s rave culture to create pieces that are equal parts nostalgic & unique. These influences shine in motocross inspired cropped tops & shorts, as well as sports bras paired with baggy bottoms. She’s also produced men’s pieces with frayed seams, typefaces reminiscent of 90’s streetwear brands and very on-trend tie dyes. Shop the collection here!
Arriving March 7th, season 2 of the Rhude & Puma collaboration is sure to catch eyes. Rising streetwear brand RHUDE is the epitome of youthful sophistication and attitude. Their simple yet provocative designs have made them one of the most coveted men’s labels in LA – worn by some of the biggest names in music, sport, and fashion. The second season of PUMA x RHUDE is inspired by motorsport gear, putting a modern twist on motorsport badges, branding, and stripes. This top speed collection appears in a muted color palette with loud pops of neon.
“For my second installment with PUMA, I thought about merging two worlds and re-ushering Formula 1 and racing culture into a community that isn’t as acquainted with the sport. The Motorsport theme lies within the cuts and seamlines emulating those you see in the uniform, but modernizing it with color palettes and shape. Formula 1 is a sport that I feel a close connection to, and I wanted to share that through the partnership with PUMA to bring visibility to a sport to the youth and younger generation that may not know much about its existence.” – Rhuigi V
Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.
He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.
If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!
Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.
“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”
Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!
“UK brand LYpH is an Avant Garde clothing company creating mens and womens clothing for the culture and context of now.”
The LYpH label prides itself on continuing the conversation of sustainable fashion amongst its team and close collaborators. The brand is being continuously inspired by various cultures, countries and the citizens across the globe.
“An idea within the LYPH walls is to create a product and design function that is constructed out of prefabricated pockets with standardized dimensions, allowing for easy assembly and flexible arrangement. A product that can be recycled through seasons and genders. The LYPH pockets will switch between garments and accessories. Upcycling LYPH pockets and attaching them to the latest LYPH product creates a new look each time and is less harmful to the environment.”
Ultimately, they aim to lead by example, ultimately expanding the conversation on sustainable clothing practices.
LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.
Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
Vans and British fashion house Vivienne Westwood have collaborated for the “Anglomania” collection, highlighting individualism. The Anglomania Collection features a Sk8-Hi Platform, Slip-On, Style 53, & an Old Skool.
The Sk8-Hi Platform draws inspiration from Vivienne Westwood’s Pirate boot, boasting key design details from the boot including a tan vegetable dye buckled strap. The Slip-On showcases Vans’ signature checkerboard pattern, layered with the Westwood’s DESTROY graphic. Larger scale checks are then featured diagonally on the vamp. The reintroduced Style 53 is a loafer-style slip-on with a suede upper, black lugged outsole, and a Vivienne Westwood multicolored metal orb. The Old Skool and makes use of the Vivienne Westwood Orb and Lightning Bolt print in oxblood suede and canvas with contrasting mustard stitching and a gum sole.
Les Tien is an LA based brand committed to providing todays consumer with quality essential pieces, or “perfect basics.” These perfect basics consist of fabrics that feel quality and solid, in colors that are rich and mature. Les Tien is powered by a timeless unisex collection of essentials, for people across a multitude of demographics. They aim to create a solution for various perceived lapses in the apparel industry stating that “Some may find it difficult to find a basic tee with a great neckline and fit, a hoodie that drapes on your shoulders with a deep hood for comfort or even a perfect pair of sweat pants.” Les Tien has it all, developed in their own factory in downtown Los Angeles and dyed in their own dye-house.
Ultimately they hang their hat on not reinventing the wheel, but getting it turning in a different rhythm.
Quixotic Japanese designer Takahiro Miyashita is the mastermind behind cult underground label The Soloist. Inspired by his personal style, his pieces are defined by remarkable fits and adept attention to detail. His cool wardrobe basics and printed t-shirts often takes influence from youth culture and music. Channeling the season’s apocalyptic mood, TakahiroMiyashitaTheSOLOIST, has engineered silhouettes strapped with harnesses to create a militia-type feel. Amongst these intricate pieces live some lightweight t-shirts adorned with the words “I Live Now,” “Stay Gold” & “Tomorrow Is Another Day” to stress the importance of seizing the moment and knowing ones worth. Shop this collection in-store or online!
MadeMe is a peerless “by girls, for girls” brand originated in New York City in 2007. Since its inception, the label has evolved to represent the dynamic perspectives of today’s downtown youth.
In the early 90s, a powerful female-first ethos shaped music, clothing, and culture. MadeMe embodies this energy for a new generation. With each collection, the brand celebrates these counter-cultural style tribes and the pioneering women who led them.
MadeMe can now be found at Wish Atlanta in-store and online.
French ready-to-wear brand, Drôle de Monsieur, releases a new collection for men that captures the brand’s unisex vision and unites a modern attitude with a retro aesthetic. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.
They crafted their first collection using the motto “Not From Paris Madame” which has now become their signature phrase and can be found placed on many of the designs from this collection.
Their newest release includes classic windbreakers, slogan sweatshirts with matching sweatpants, high quality t-shirts, graphic hoodies and more.
Converse and Neighborhood have collaborated again continuing the popular motorcyclist motif from previous collections.
This collection features various pieces of sporty apparel as well as new All Star Chuck Taylor ‘70 and Jack Purcell models. These pieces connect Shinsuke Takizawa‘s creative vision with the classic American brand.Both the Chuck Taylor All-Star 70’s and the Jack Purcell come primarily black-out, with some crafty detailing. The All-Star 70’s come equipped with an oversized velcro strap on the forefoot with “Craft With Pride” & “Shift” referencing both the Converse mantra and “bike-life.”
The Jack Purcells, sticking to the theme, sport blacked-out detailing and white lettering on the midsole that reads “NBHDCNSJP.” The combination of a suede and leather upper adds some lux flair to the shoe, while a Kanji character for “resistance” on the rear of the shoe highlights the theme of the collection. Shop collection in-store or online.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Drawing inspiration from the movie Creed 2 starring Michael B. Jordan, the brand has collaborated with visual artist McFlyy on a capsule highlighted by some crisp illustrations on premiere quality t-shirts and crew necks. Shop the look in-store or online now!
This is a new brand pioneered by Russell Westbrook, considering himself just a kid from the Inner City of Los Angeles. Honor is a brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. Representing a personal promise to Honor the Gift He has given you.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in. Inspired by Russell Westbrook’s youth, Honor the Gift is built out of respect for where he came from and where anyone can take themselves.
French Brand, Ih Nom Uh Nit launched in 2015 during Paris Fashion Week under Creative Director Chaz Jordan. The label has a cult like following that is gaining notoriety for its “modern nod to European opulence with a street sensibility” Spring 2019 collection is now available Instore and Online now.