LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.
Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
Vans and British fashion house Vivienne Westwood have collaborated for the “Anglomania” collection, highlighting individualism. The Anglomania Collection features a Sk8-Hi Platform, Slip-On, Style 53, & an Old Skool.
The Sk8-Hi Platform draws inspiration from Vivienne Westwood’s Pirate boot, boasting key design details from the boot including a tan vegetable dye buckled strap. The Slip-On showcases Vans’ signature checkerboard pattern, layered with the Westwood’s DESTROY graphic. Larger scale checks are then featured diagonally on the vamp. The reintroduced Style 53 is a loafer-style slip-on with a suede upper, black lugged outsole, and a Vivienne Westwood multicolored metal orb. The Old Skool and makes use of the Vivienne Westwood Orb and Lightning Bolt print in oxblood suede and canvas with contrasting mustard stitching and a gum sole.
Les Tien is an LA based brand committed to providing todays consumer with quality essential pieces, or “perfect basics.” These perfect basics consist of fabrics that feel quality and solid, in colors that are rich and mature. Les Tien is powered by a timeless unisex collection of essentials, for people across a multitude of demographics. They aim to create a solution for various perceived lapses in the apparel industry stating that “Some may find it difficult to find a basic tee with a great neckline and fit, a hoodie that drapes on your shoulders with a deep hood for comfort or even a perfect pair of sweat pants.” Les Tien has it all, developed in their own factory in downtown Los Angeles and dyed in their own dye-house.
Ultimately they hang their hat on not reinventing the wheel, but getting it turning in a different rhythm.
Quixotic Japanese designer Takahiro Miyashita is the mastermind behind cult underground label The Soloist. Inspired by his personal style, his pieces are defined by remarkable fits and adept attention to detail. His cool wardrobe basics and printed t-shirts often takes influence from youth culture and music. Channeling the season’s apocalyptic mood, TakahiroMiyashitaTheSOLOIST, has engineered silhouettes strapped with harnesses to create a militia-type feel. Amongst these intricate pieces live some lightweight t-shirts adorned with the words “I Live Now,” “Stay Gold” & “Tomorrow Is Another Day” to stress the importance of seizing the moment and knowing ones worth. Shop this collection in-store or online!
MadeMe is a peerless “by girls, for girls” brand originated in New York City in 2007. Since its inception, the label has evolved to represent the dynamic perspectives of today’s downtown youth.
In the early 90s, a powerful female-first ethos shaped music, clothing, and culture. MadeMe embodies this energy for a new generation. With each collection, the brand celebrates these counter-cultural style tribes and the pioneering women who led them.
MadeMe can now be found at Wish Atlanta in-store and online.
French ready-to-wear brand, Drôle de Monsieur, releases a new collection for men that captures the brand’s unisex vision and unites a modern attitude with a retro aesthetic. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.
They crafted their first collection using the motto “Not From Paris Madame” which has now become their signature phrase and can be found placed on many of the designs from this collection.
Their newest release includes classic windbreakers, slogan sweatshirts with matching sweatpants, high quality t-shirts, graphic hoodies and more.
Converse and Neighborhood have collaborated again continuing the popular motorcyclist motif from previous collections.
This collection features various pieces of sporty apparel as well as new All Star Chuck Taylor ‘70 and Jack Purcell models. These pieces connect Shinsuke Takizawa‘s creative vision with the classic American brand.Both the Chuck Taylor All-Star 70’s and the Jack Purcell come primarily black-out, with some crafty detailing. The All-Star 70’s come equipped with an oversized velcro strap on the forefoot with “Craft With Pride” & “Shift” referencing both the Converse mantra and “bike-life.”
The Jack Purcells, sticking to the theme, sport blacked-out detailing and white lettering on the midsole that reads “NBHDCNSJP.” The combination of a suede and leather upper adds some lux flair to the shoe, while a Kanji character for “resistance” on the rear of the shoe highlights the theme of the collection. Shop collection in-store or online.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Drawing inspiration from the movie Creed 2 starring Michael B. Jordan, the brand has collaborated with visual artist McFlyy on a capsule highlighted by some crisp illustrations on premiere quality t-shirts and crew necks. Shop the look in-store or online now!
This is a new brand pioneered by Russell Westbrook, considering himself just a kid from the Inner City of Los Angeles. Honor is a brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. Representing a personal promise to Honor the Gift He has given you.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in. Inspired by Russell Westbrook’s youth, Honor the Gift is built out of respect for where he came from and where anyone can take themselves.
French Brand, Ih Nom Uh Nit launched in 2015 during Paris Fashion Week under Creative Director Chaz Jordan. The label has a cult like following that is gaining notoriety for its “modern nod to European opulence with a street sensibility” Spring 2019 collection is now available Instore and Online now.
#LatestArrivals from coveted Australian fashion label, Ksubi. Ksubi is known for its signature denim and deliberate unfussy style, always setting their own trends and agenda. Check out our new arrivals from Ksubi including Denim & tee’s with progressive shapes and fabrications featuring raw finishes, true to the Ksubi’s aesthetic. In-store / www.wishatl.com