Earlier this year, we had the honor of collaborating on a tee with 10 Deep featuring the likeness of Malcolm X. Through the “By Any Means” collab it became apparent how important of a figure Malcolm X was in American History. So please join with us as we wish Malcom X a Happy Birthday.
“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.”
In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released online and in store on February 21st.
– Alex Lendrum
As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.
So what was the inspiration behind the shoe?
“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.
We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.“
How long did the whole creation process take?
“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”
Do you think people will like the shoe?
“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”
What do you think about the competition with Major DC?
“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”
So do you think Wish will come out on top?
Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!
The lovely Joi took the time again to bless us with an exclusive outfit centered around the new Women’s Joyrich that we got in at Wish this week. Check out the items Piece by Piece below, and click on the close-up photos to check out the products on the site.
Meet Frank, our Men’s Buyer/Creative
Name: Frank “Cooker”
What’s on your feet?: Air Force 1 High Brick Red
Most visited site: Highsnobiety.com
Best era of music/clothing: Early 90’s
“Now Playing” on your iTunes: Jay Z Reasonable Doubt
Favorite Pandora Station: Gnarles Barkley
Who was your idol growing up?: Michael Jordan
Favorite TV show as a kid: Martin
Favorite pastime: Spending time with Taco Supreme (his son)
What’s your favorite place to get food in Atlanta?: STK
Favorite Wish collabs: Wish x Vans Sophie & Wish x Mitchell & Ness
What’s your favorite up and coming brand?: Norse Projects
Best Jordans of all time?: Jordan III Black Cement, Jordan IV Black Cement, Jordan 11 Black/Red
Photography by Gavin Guidry
With so much anticipation built around the Ewing 33 Hi launch, there is another great release that should not be overlooked. adidas Originals presents the Conductor Hi “Knicks”. The same silhouette worn by the man himself, Patrick Ewing, the hi-top is predominately white with royal blue and orange accents. Retailing for $90, the Conductor Hi is now available in limited quantities from our Moreland Ave. shop and our online shop here.
Naked & Famous denim has made it’s way back into our shop with its Fall ’12 Collection. We’ve picked up some of the Weird Guy styles as well as the Skinny Guy. All styles are made from imported fabrics and denim from Japan. Check out the images below and head over to our online shop to take a closer look and place an order before they’re gone!
Skinny Guy Black Power Stretch in Black. $124 Retail.
Skinny Guy Glow In The Dark Stretch in Grey/Blue. $164 Retail.
Weird Guy Double Sided Camo in Camo. $148 Retail.
Weird Guy Selvedge Chino in Beige. $126 Retail.
Skinny Guy Left Hand Twill Selvedge in Indigo. $120 Retail.