Wishing Malcom X a Happy Birthday

Earlier this year, we had the honor of collaborating on a tee with 10 Deep featuring the likeness of Malcolm X. Through the “By Any Means” collab it became apparent how important of a figure Malcolm X was in American History. So please join with us as we wish Malcom X a Happy Birthday.

“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.”

–Malcolm X

Wish x 10.Deep “BY ANY MEANS NECESSARY” Tee

 

 

In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of  Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released online and in store on February 21st.

– Alex Lendrum 

 

Frank Cooke on the Wish x Hundreds Collab Hoya

As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.

So what was the inspiration behind the shoe?

“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.

We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.

How long did the whole creation process take?

“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”


Do you think people will like the shoe?

“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”

What do you think about the competition with Major DC?

“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”

So do you think Wish will come out on top?

“Yes.”

Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!


Meet the Staff: Frank

Meet Frank, our Men’s Buyer/Creative

Name: Frank “Cooker”

Instagram: @frankcooker

What’s on your feet?: Air Force 1 High Brick Red

Most visited site: Highsnobiety.com

Best era of music/clothing: Early 90’s

“Now Playing” on your iTunes: Jay Z Reasonable Doubt

Favorite Pandora Station: Gnarles Barkley

Who was your idol growing up?: Michael Jordan

Favorite TV show as a kid: Martin

Favorite pastime: Spending time with Taco Supreme (his son)

What’s your favorite place to get food in Atlanta?: STK

Favorite Wish collabs: Wish x Vans Sophie & Wish x Mitchell & Ness

What’s your favorite up and coming brand?: Norse Projects

Best Jordans of all time?: Jordan III Black Cement, Jordan IV Black Cement, Jordan 11 Black/Red

 

Photography by Gavin Guidry


adidas Originals Conductor Hi “Knicks”


With so much anticipation built around the Ewing 33 Hi launch, there is another great release that should not be overlooked. adidas Originals presents the Conductor Hi “Knicks”. The same silhouette worn by the man himself, Patrick Ewing, the hi-top is predominately white with royal blue and orange accents. Retailing for $90, the Conductor Hi is now available in limited quantities from our Moreland Ave. shop and our online shop here.


Naked & Famous – New Styles Now Available


Naked & Famous denim has made it’s way back into our shop with its Fall ’12 Collection. We’ve picked up some of the Weird Guy styles as well as the Skinny Guy. All styles are made from imported fabrics and denim from Japan. Check out the images below and head over to our online shop to take a closer look and place an order before they’re gone!

Skinny Guy Black Power Stretch in Black. $124 Retail.

Skinny Guy Glow In The Dark Stretch in Grey/Blue. $164 Retail.

Weird Guy Double Sided Camo in Camo. $148 Retail.

Weird Guy Selvedge Chino in Beige. $126 Retail.

Skinny Guy Left Hand Twill Selvedge in Indigo. $120 Retail.

Jordan Son of Mars “Bordeaux” Sneakers and Apparel

Lucky for you sneakerheads and Wish fans, we’ve already made outfitting the new Jordan Son of Mars “Bordeaux” sneakers easy for you. So come out tomorrow for the release and in the meantime, check out the special Bordeaux apparel from Jordan:

The Varsity Bordeaux Jacket (click to view)

$90 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.

S.O.B. Portrait Tee (click to view)

$36 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.

Jordan True Snapback in Bordeaux (click to view)

$28 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.


Lady’s Labor Day Weekend Essentials: Handpicked by Joy

Ladies, we expect ya’ll to stay looking stylish over Labor Day Weekend. So Joi was kind enough to help out with some nice picks for this week’s Piece by Piece. And just because we love ya’ll, these handpicked items will be available online for a 15% OFF discount! Check out the items and click the product names to head over to the online store and enter promo code LDWEEKEND15 to take advantage of the Essentials discounts! But remember, these online deals will only last until Monday, September 3.