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Wish Travels: Los Angeles, California

The West Coast, specifically the Los Angeles area has been a primary contributor to streetwear culture through various mediums like art, skate, surf & music. Check out a few of our favorite brands from Southern California & shop these looks online!

Based in Los Angeles, Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.

Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.

Stussy

The brand “Stussy” started some time in the early 1980s by founder, Shawn Stussy. He initially crafted custom surf boards in the Southern California area and began scrawling his surname on his handcrafted surfboards with a broad tipped marker. The logo which has defined the brand started in the early 1980s was actually derived from that of his uncle, Jan Stussy. He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. The company ultimately gained its footing during rise surfer culture, ushered in by Orange County, California. Since its inception, it has largely been adopted by streetwear, hip-hop & a multitude of subcultures & scene.

In a 1992 interview Stussy said: “Everybody calls it surf wear, or urban streetwear, or surf street… I don’t name it, and I don’t name it on purpose.”

Norwood Chapters

Norwood’s designer and creative director Ali Saint Qureshi was born in Paris, France, and arrived to the US at a very young age. Drawing upon his affinity for youth suburban culture and love for the city of Angels, Norwood’s designer wishes to remain unknown so that, he may have the brand and its representation of urban culture remain pure- without diluting it. The love for Rock N Roll, Punk Rock, HipHop, Skateboarding, Sports and diverse ethnic cultures, has encompassed what Norwood is all about.

Norwood was created and founded in 2017 on the principles that NO labels are the ONLY labels. NOR is not for the cool people, it’s for ALL people, it’s an exclusive house party that everyone is invited to. This Los-Angeles born and made brand combines luxury street aesthetic with timeless quality textiles to deliver a unique streetwear wardrobe. The influences of punk rock and hiphop are evident in Norwood’s designs. Featuring premium materials, clean-lined cuts, bold graphics, and unexpected character details, Norwood’s range of essential t-shirts French terry hoodies, lounge wear and denim convey a perfect amount of casual refinement with streetwear. All Norwood production is Los Angeles based.

RHUDE

Founded by Rhuigi Villaseñor in 2013, Rhude is a design venture to showcase ready-to-wear collections. Rhude focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. Rhude celebrates the youth and elegance through simple and functional clothes.

Rhuigi’s brand gained notoriety in 2012 when he created a black bandana print shirt that would be worn by Kendrick Lamar at the BET Awards. With no plans to actually sell the shirt, he was talked into creating the brand by Chris Stamp and Guillermo Andrade, designers of Stampd and 424, respectively. He went on to intern for Taz Arnold and TISA while taking pattern making classes and styling artists like Big Sean. He was able to fine tune his craft while building influential relationships throughout the industry that would ultimately help catapult his company to the forefront of streetwear.

WISHFLIX: EARTH DAY

We have enjoyed our Earth Week here at Wish ATL with a rare restock, guest DJ mix and an appearance from EarthGang. Now we have a selection of films that highlight everything our planet has to offer while bringing to mind why it is important for us to take care of it. Check out these classic Earth themed offerings and shop our collection of pieces made with sustainably sourced materials.

Avatar (2009)

James Cameron’s epic features an ensemble cast, beautiful landscapes and spared no resources in making it all come together. While taking place in a fictional setting, the film touches on themes of colonization, harvesting natural resources and how these practices can disrupt the people and animals that inhabit those areas. Now that 4K UHD is available, it is as good a time as any to revisit this film in all its splendor.

One Life (2011)

A bit more lighthearted than the other films on this list, this Daniel Craig-narrated BBC documentary balances the astonishing and adorable. If you love wildlife films, this is a go-to. The directors made sure to employ great camerawork in showing the types of creatures that share our planet.

Gorillas in the Mist (1988)

Sigourney Weaver actually traveled back to the site in Rwanda where Dian Fossey did her actual research for her portrayal of the famed scientist. The director sought out to relay the same message of the harms of gorilla poaching that Fossey did while there. One of the gorillas mentioned in the research even appears on screen. And for an added game, see if you can spot which gorillas are real and which ones are people in costumes.

An Inconvenient Truth (2006)

Former presidential nominee, Al Gore, won a Best Documentary Academy Award for his awareness raising documentary on environmental issues. Seen by some as before it’s time, this film initiated significant action in regards to tackling climate change and even includes ways that the audience themselves could contribute to the cause.

Baraka (1992)

Recent global events have reminded us that this planet is shared by everyone for the better and for the worst. This is captured better than ever in the Ron Fricke’s follow up documentary to Koyaanisqatsi, a similar documentary shot by his collaborator, Godfrey Reggio. There is no narrator or voice-over, as Fricke opts to allow the work to speak for itself. Shots of bustling cities, wildernesses and everything in between are presented as viewers are made witness to all that humanity had done up to the point of the documentary’s filming. Sit back and watch the world at work.

Summer Time Accessories at Wish

Clothing and accessories for your summer in Atlanta: Including Braves Gear, Wish Yoga, and Chinatown Tennis.

Wish has you covered this baseball season with Braves gear in all forms including jerseys, backpacks, fanny packs and more. Click here to view Braves merchandise at Wish.

The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.

The Wish Gallery offers monthly Yoga experiences. Visit the Galley’s website for more details.

Atlanta, Braves, Chinatown, chinatown market, Merch, Sports, Store, Streetwear, Tennis, Wish, WishATL, Yoga

Wishing Malcom X a Happy Birthday

Earlier this year, we had the honor of collaborating on a tee with 10 Deep featuring the likeness of Malcolm X. Through the “By Any Means” collab it became apparent how important of a figure Malcolm X was in American History. So please join with us as we wish Malcom X a Happy Birthday.

“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.”

–Malcolm X

malcolm X

Wish x 10.Deep “BY ANY MEANS NECESSARY” Tee

 

 

In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of  Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released online and in store on February 21st.

– Alex Lendrum 

 

10 Deep, Black History Month, Wish atlanta

Frank Cooke on the Wish x Hundreds Collab Hoya

As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.

So what was the inspiration behind the shoe?

“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.

We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.

How long did the whole creation process take?

“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”


Do you think people will like the shoe?

“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”

What do you think about the competition with Major DC?

“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”

So do you think Wish will come out on top?

“Yes.”

Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!


competition, hoya, hundreds, wish x hundreds

New Women’s Joyrich Arrivals and Piece by Piece

The lovely Joi took the time again to bless us with an exclusive outfit centered around the new Women’s Joyrich that we got in at Wish this week. Check out the items Piece by Piece below, and click on the close-up photos to check out the products on the site.


 

Meet the Staff: Frank

Meet Frank, our Men’s Buyer/Creative

Name: Frank “Cooker”

Instagram: @frankcooker

What’s on your feet?: Air Force 1 High Brick Red

Most visited site: Highsnobiety.com

Best era of music/clothing: Early 90’s

“Now Playing” on your iTunes: Jay Z Reasonable Doubt

Favorite Pandora Station: Gnarles Barkley

Who was your idol growing up?: Michael Jordan

Favorite TV show as a kid: Martin

Favorite pastime: Spending time with Taco Supreme (his son)

What’s your favorite place to get food in Atlanta?: STK

Favorite Wish collabs: Wish x Vans Sophie & Wish x Mitchell & Ness

What’s your favorite up and coming brand?: Norse Projects

Best Jordans of all time?: Jordan III Black Cement, Jordan IV Black Cement, Jordan 11 Black/Red

 

Photography by Gavin Guidry


frank, staff, Wish

adidas Originals Conductor Hi “Knicks”


With so much anticipation built around the Ewing 33 Hi launch, there is another great release that should not be overlooked. adidas Originals presents the Conductor Hi “Knicks”. The same silhouette worn by the man himself, Patrick Ewing, the hi-top is predominately white with royal blue and orange accents. Retailing for $90, the Conductor Hi is now available in limited quantities from our Moreland Ave. shop and our online shop here.


Adidas, conductor hi, knicks, Originals

Naked & Famous – New Styles Now Available


Naked & Famous denim has made it’s way back into our shop with its Fall ’12 Collection. We’ve picked up some of the Weird Guy styles as well as the Skinny Guy. All styles are made from imported fabrics and denim from Japan. Check out the images below and head over to our online shop to take a closer look and place an order before they’re gone!

Skinny Guy Black Power Stretch in Black. $124 Retail.

Skinny Guy Glow In The Dark Stretch in Grey/Blue. $164 Retail.

Weird Guy Double Sided Camo in Camo. $148 Retail.

Weird Guy Selvedge Chino in Beige. $126 Retail.

Skinny Guy Left Hand Twill Selvedge in Indigo. $120 Retail.

Denim, Jeans, Naked & Famous, Wish

Jordan Son of Mars “Bordeaux” Sneakers and Apparel

Lucky for you sneakerheads and Wish fans, we’ve already made outfitting the new Jordan Son of Mars “Bordeaux” sneakers easy for you. So come out tomorrow for the release and in the meantime, check out the special Bordeaux apparel from Jordan:

The Varsity Bordeaux Jacket (click to view)

$90 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.

S.O.B. Portrait Tee (click to view)

$36 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.

Jordan True Snapback in Bordeaux (click to view)

$28 Retail.

Available in-store at our Moreland location or by phone order only. While supplies last.


Bordeaux, Jordan, Son of

Lady’s Labor Day Weekend Essentials: Handpicked by Joy

Ladies, we expect ya’ll to stay looking stylish over Labor Day Weekend. So Joi was kind enough to help out with some nice picks for this week’s Piece by Piece. And just because we love ya’ll, these handpicked items will be available online for a 15% OFF discount! Check out the items and click the product names to head over to the online store and enter promo code LDWEEKEND15 to take advantage of the Essentials discounts! But remember, these online deals will only last until Monday, September 3.


 

Converse, discount, Labor Day, Outfit

Tax Free Weekend @ Wish | In-Store & Online

It’s that time of year again! All purchases In-Store at our Moreland location are Tax Free! No limits or minimum! PLUS, all orders online are also Tax Free for orders in Georgia.  We have specially extended the dates to run starting today, August 10th through Sunday, August 12th.








Sale, Tax Free, Wish

adidas Originals x Jeremy Scott | JS “Flower Power” Bear, JS “Fleece” Wings – 8.4.12

Jeremy Scott is back this Summer with two new releases in conjunction with adidas Originals. Introducing the JS Flower Power Bear and JS Fleece Wings for Summer ’12. Slated for a release date of August 4th, both styles will be available in-store and through our online shop. The JS Flower Power Bear will be retailing for $200, the JS Fleece Wings for $200. You can pick them up from our Moreland Ave. shop on the day of the release, 8/4/12, or at midnight of 8/4/12 in our online shop.

We will not be accepting any pre-orders, holds, nor phone orders or email orders before the day of the release.

JS Flower Power Bear in Slime/Macaw UPDATE: Sold Out! –  JS Fleece Wings in Sun/Poppy


Adidas, Jeremy Scott, JS Bear, JS Wings

adidas x Opening Ceremony

Whether or not you’ve been keeping up so far, the hype of the 2012 London Olympics is inescapable. So to celebrate the Games, the New York department store Opening Ceremony linked up with Adidas Originals to create a premium capsule collection inspired by the sports brand’s iconic silhouettes. Check out some of the styles that are now available right here at Wish.

In this photo: Henley Pullover in Poppy

In this photo: Reverse Zipoff Jacket in Black

In these photos: Cycling Trouser in Black & Samba Cycling Lo in Black

In this photo: BMX Cycling Sneaker in White/Legacy/ Marine

Want to see more? Check out the adidas x Opening Ceremony Collection on our web store.






Adidas, OC, Opening Ceremony

illesteva | Now Available

Founded in 2009, illesteva sunglasses consist of a wide range of contemporary and modern shapes, colors and materials like acetate, wood, and buffalo horn. While the brand is New York based, the frames are handmade in France, Italy, and Germany. Each pair includes a designer-stamped hard case and dust bag.

Lily in Blond retailing at $220 USD.

Leonard in Matte Black retailing at $165 USD.

More styles are available in our online shop.






illesteva, Sunglasses, Wish

Piece by Piece: Save big on this Outfit Handpicked by Mark

Earlier today, we had Mark put together an outfit of some of his favorite products from around the store. What’s even better is that for a limited time, these handpicked items will be available for a 15% OFF discount (minus the Falcons Snapback). Check out the outfit and then head over to the web store and enter promo code PIECEXPIECE to take advantage of the Piece by Piece discounts! But hurry, because this deal only lasts for 48 hours.






discount, Outfit, Wish

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