Wish Presents: Spinback Thursdays

Posted by Michael Kusumadjaja on May 1, 2013 in Events

Staying true to who we are in Lil 5, Wish ATL is bringing back our DJ program! Kicking things off will be no other than Dj Dibiase come join us this and every first Thursday of the month for good music while you shop!
(For all DJs who would like to be features please send your mix link to: info@wishatl for review!)

Jonathan Johnson Griffin in store Signing Recap

Posted by Michael Kusumadjaja on February 25, 2013 in Events Product

For those who were at Wish this Saturday, it was obvious that the Lebron X Cork release caused a lot of commotion in the sneaker community. On top of the huge release and the line wrapped around the store, we had the creator of the madness present in store to sign boxes, shoes, and even in-soles. Take a look at some quotes from Jonathan Johnson-Griffin and the images we captured on Saturday below:

Why Cork?

JJG: “We were talking to Lebron and he was saying that he kind of wanted to give it that champagne bang feeling. And it’s based all around the idea of popping bottles… When you hear that champagne bang of the cork popping, you know you won a championship.”

This “champagne bang” aspect of the design is evident in Jonathan’s “Popping Bottles!” signature.

Can you take us through higlights of the design/production process?

JJG: “For me the higlights [of the production process] are sketching and working with the athletes to dive into his life and extract different details that are really rich that we can tell different stories around.”

In this photo (above): Creater of the UNDS Snapback Irv from Rare Addiction.


Nike 2013 All-Star “Area 72″ Collection

Posted by Michael Kusumadjaja on February 13, 2013 in Events

Fictitious “Area 72″ is the creative muse behind Nike Sportswear’s shoe collection celebrating basketball’s mid-season weekend in Houston. Comprised of seven different models that merge old-school favorites with new-age innovation, the premium collection includes the Blazer, Vandal, Lunar Force 1, Barkley Posite Max, Lebron X, KD V, and Air Force Max 2013. Infused with galactic textures, reflectivity and glow-in-the-dark highlights, Area 72 gives wearers full clearance for out-of-this-world ensembles. Additionally, the Nike Raygun character is reincarnated on the tongue of each of these shoes. Check out the releases from this top-secret Nike Sportswear collection available at Wish beginning February 14 below:

Blazer Mid Premium- 2.14.13

$105 Retail.

Vandal Premium- 2.14.13

$110 Retail.

Lebron X All Star- 2.15.13

$200 Retail

Air Force Max- 2.15.13

$150 Retail.

KD V All Star- 2.15.13

$135 Retail.

Nike Lunar Force 1 Fuse Premium- 2.15.13

$150 Retail.

Barkley Posite Max Premium- 2.16.13

$250 Retail.


Wish Key Players

Posted by Michael Kusumadjaja on February 1, 2013 in Events Product

This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.

We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.

Jordan 13 Release Crewneck

Posted by Michael Kusumadjaja on January 11, 2013 in Events Product

Designed by Tinker Hatfield and originally released in 1998, the Black/Varsity Red-White colorway of the Air Jordan 13 has been tapped for a return this January. Inspired by the paw of a panther and an unknowing play on Michael Jordan’s “Black Cat” nickname, the retro edition of the sneaker features an upper of tumbled black leather, red nubuck, and a padded black mesh overlay alongside a perforated tongue, a hidden lacing system, and Zoom Air cushioning.

Coinciding with this colorway, Wish has created a logo crewnceck that matches perfectly with this release. So for any of you planning on copping a pair, make sure to come by or click here  first to get this limited crewneck.


Wish New Year’s Eve Releases

Posted by Michael Kusumadjaja on December 28, 2012 in Events Product

We’ve got a slew of new releases hitting the shelves at the top of the year. Take a look below at the sneakers that will be bringing in the new year:

KD V in Sport Grey

$115 Retail.

Lebron X in Black

$180 Retail.

Air Jordan 1 Retro ’97 TXT in Gym Red

$130 Retail.

Air Max 95 OG in White

$155 Retail.

Air Max 1 OG in Sail

$110 Retail.

Air Max 90 OG in Sail

$120 Retail.