Y-3 Menswear SS17

Posted by Wish ATL on February 10, 2017 in Events


The latest collection from Y-3 is a beautifully formed offering of technically realized monotone sportswear of various future archetypes of man. A true athletic sci-fi collection.

Wish for Kicks

Posted by Julie Hogg on December 1, 2016 in Events

Wish ATL is launching a new charity initiative this month called #wishforkicks. We are collecting donations all month to turn those dollars into sneakers to give away to the teens from Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.

Wish ATL has teamed up with a number of celebrities to help launch the program. Their generous donations helped us jump start this terrific campaign

A very special thanks to Kenny Burns, Josh Childress, Jermaine Dupri, David Fizdale, Jarrett Jack, K. Camp, Lloyd, Tyronn Lue, Lotto 7, Rayven Justice, Renaldo Nehemiah, Sammie, Shannon Sharpe, Josh Smith, Steve Smith, Greg Street, and T.I.

Stop in Wish today  to make a donation and help us grant a #wishforkicks

If you would like to contribute and are not local, please email us at for more information.


Air Jordan Pinnacle Pack Release Event

Posted by Julie Hogg on October 24, 2016 in Events

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The release story was built around MJ and his arrival  to the arena, surrounded by security on his way to get his first ring. We helped tell that story for the release day. The 1991 Ferrari was parked out front, security was in place, and fans and customers were treated to red carpet and velvet ropes as they entered the building to win their trophy.. in this case, pick up their gold shoes!


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ATLANTA EXCLUSIVE: Nike SC Trainer High ATL 96 Release

Posted by Julie Hogg on August 2, 2016 in Events



Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.

• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will  need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.

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Wish x High Museum: ‘The Rise of Sneaker Culture’ VIP Event

Posted by Bijan Nasseri on June 13, 2016 in Events


Wish played host to athletes and sneakerheads alike on Friday night, as we hosted a special VIP event for the opening of The Rise of Sneaker Culture at the High Museum. Guests were given access to the exhibit to check out over 155 sneakers from the archives of Adidas, Converse, Nike and of course, Jordan. A real sneakerhead’s delight as they can walk thru the collections, read the history, and see the shoes evolve from 1800s until present day. The exhibit runs from now until August 14. Make it a must to check it out!

Check out our album from our event. Stay tuned for a video coming soon.

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WISH x High Museum Presents: The Rise of Sneaker Culture

Posted by Bijan Nasseri on May 25, 2016 in Events


In partnership with the High Museum, Wish ATL is excited to announce that “The Rise of Sneaker Culture” exhibit is coming to Atlanta! The exhibition explores the evolution of the sneaker from its origins in the mid-nineteenth century to its role in the present day as an urban status symbol and marker of masculine identity. There will be 155 different sneakers on display from the archives of adidas, Nike, and Converse, to design houses such as Prada and Louboutin. Come by the store and snap a pic standing on our Sneaker Exhibit mat and share on social media with the hashtag #SneakerHigh2016 for a chance to be included in an interactive slide show. Don’t miss the exhibit when it lands in Atlanta on June 11th, 2016.

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adidas Originals ‘EQT Oddity Luxe Pack’

Posted by Bijan Nasseri on May 6, 2016 in Events


adidas Originals unveils the ‘EQT Oddity Luxe Pack’ – a continuation story around the Oddity design concept revealed in previous years. The adidas Oddity heritage has become a highly-anticipated design concept, hacking traditional design principles through unexpected material and color mash-ups on classic silhouettes. The concept was born out of the development of first-round product samples using scrap materials produced in adidas factories, often featuring different colors and textures. The 2016 ‘EQT Oddity Luxe Pack’ is a refreshed luxe spin on the Oddity design concept, featuring a neutral color palette and a mash-up of premium leather textures. The ‘EQT Oddity Luxe Pack’ is comprised of both a EQT Running Support 93′ for men and a EQT Racing shoe for women. Both silhouettes feature an off-white upper of chalk and tan with copper accents, while elevating the design concept through a premium material mix of snake, ostrich and croc skin leather textures. Look for adidas latest to drop Friday, May 6th.

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New Balance M997.5

Posted by Bijan Nasseri on April 29, 2016 in Events


New Balance brings a very limited release of a collaboration between two iconic silhouettes. A mashup of the OG  M998 (outsole) and M997 (upper) makes up the new M997.5 Model. With all made in USA premium materials consisting of Pig Suede and Mesh in the brands notable Grey is one to bring home. Keep an eye out for this release to be dropping on April 30th at our Moreland Ave location.

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Adidas Originals x Footpatrol EQT Running Cushion ’93

Posted by Bijan Nasseri on April 28, 2016 in Events


The next stop in the adidas Consortium world tour this year is London, where the premium division of the Three Stripes collaborates with Footpatrol on the EQT Cushion 93 The London sneaker shop gives their very own look to the vintage runner featuring a mix of white, black, grey, and burgundy hues for a brand-new colorway that simultaneously looks like it could have been an OG colorway from 1993. The color palette was actually inspired by the vintage adidas London runner, and is constructed in nylon, mesh, pigskin suede, and synthetic nubuck. Be on the look out for this shoe dropping this Saturday, April 30th in-store at our Moreland Ave location.


Cortez Basic ‘1972’

Posted by Bijan Nasseri on April 27, 2016 in Events


The Nike Cortez has been a pioneer on the track since making its debut back in 1972, and since then the runner has revolutionized the running world through innovation. As a nod to its original launch,Nike Sportswear is set to release two brand new Nike colorways. One is dressed in an all-White makeup and the other in all-Black, both having the its birth year printed on the back heels which reads, “1972.”