This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.
On August 15th, SAINt JHN and WishATL surprised Atlanta with a listening party for SAINt JHN’s second studio album “Ghetto Lenny’s Love Songs” in The Wish Gallery. As soon as the doors opened the gallery was full of fans eager to hear the artist’s upcoming release.
After last year’s release of his first studio album, Collection One, SAINtJHN released a number of popular singles and collaborated with massive artists such as Beyoncé (on the 2019 Lion King soundtrack), Wizkid, Lil Baby and Meek Mill which left his fans hungry for his next major release.
SAINtJHN used the event to connect with and thank all of his Atlanta fans before the album’s official release.
This year we have partnered with Ludacris to produce the official t-shirt for LudaDay Weekend 2019. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. This weekend will bring together the Atlanta community and Luda’s celebrity colleagues.
LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities benefiting children. The 2019 Commemorative LudaDay Weekend shirt will be available in-store, at the celebrity bowling tournament Friday 8/30, as well as the Celebrity Basketball Game Sunday 9/1. You can also purchase tickets to the Celebrity Basketball Ball Game in-store at Wish ATL.
We are excited to announce the “Summer ‘19” Wish Collection of concert t-shirts to enhance your festival season. Channeling the spirit of the ‘60s & ‘70s, our hand twisted, tied & dyed “Americana” inspired collection captures the essence of summer. With four styles of multi-color tie-dye & graphic prints, including two glow in the dark options, you’re sure to catch eyes in these fun summer looks.
The awesome thing about tie-dye is that no two pieces ever look the same, highlighting individuality in fashion and allowing people to reclaim some of their personal identity through clothing.
Being popularized in the 1960’s and ‘70s by festival goers and performers alike, tie-dye’s roots are grounded in music and summer. Music icons such as Janis Joplin and Jimmi Hendrix brought the first wave of tie-dye into mainstream popularity. During this time, the hand-made clothing became a symbol of individuality and creative expression. Tie-dye’s current resurgence has been popularized by artists such as Travis Scott and Wiz Khalifa and is quickly taking over high-fashion and streetwear alike.
This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.
We teamed up with Championship soccer team, Atlanta United for a take over of The Gallery by Wish. ATL UTD showcased amazing photographs from the inaugural season until the Championship game. The Cup, Rings, and apparel by Reigning Champ was also on view. We were thrilled to host the team and share in celebration of this amazing team!
We are so excited to announce our 3rd annual WISH FOR KICKS holiday initiative is BACK!
Starting now 11.1.18 through the holidays we are asking for your monetary donations to help us raise enough funds to provide brand new sneakers to each teen and young adult from Chris 180.
Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
There will be several ways to donate in the weeks to come. The first way is by donating online. Click the Donate button above. Any amount will help!
Another way is to round up your in-store purchase to the next $5 dollars! 100% of the donation will go towards a fresh pair of kicks!
This weekend @puma x @yesjulz stopped by @wishatl for the launch of the PUMA NRG x Yes Julz Collection Tour! ATL, showed loved + ATL’s favorite @djohsoxo provided the good vibes/music. There’s still some time to shop the collection while supplies last. #NowAvailable @puma x @yesjulz Tsugi Shinsei | $120 | Collection includes top, tights + hoodie sold separately | IN-STORE + ONLINE #WishATL
In our efforts to continue to support local brands, creatives and designers, our WISH team launched the first ever #WishBattleOfTheBrands. Battle of the Brands is a collaboration with three Atlanta brands: GOD IS DOPE | WISDOM FASHION HOUSE| ATLANTA INFLUENCES EVERYTHING | Each brand had the opportunity to utilize @wishatlgallery as a pop up shop, as well as create a collaboration tee with WISH ATL The winner has an opportunity for future orders to be sold in WISH ATL.
ATL, the choice is yours! Votes based on: ?
• Creativity Of Pop Up
• Audience Engagement
• Collaboration Tee
The love during #WishBOTB has been incredible! Our mission is being fulfilled daily when each of you stop by to support each brands pop up at The Gallery x WISH. Last, but not least we have @atlantainfluenceseverything at @wishatlgallery 6.27.18 | #WishBOTB is not your average competition; it’s our way of collaborating and advocating for creative designers in the streetwear community. Each brand has already created their own following and is known throughout the ATL streetwear community. The choice is yours ATL!
The TOP DAWG ENT Championship Tour Collection popped up at WISH! The concept of the collection was expressed through the use of mesh jerseys and shorts, Nike Dri Fit apparel, including novelty souvenir items like the exclusive TDE Football. The Championship Tour Pop Shop attracted a large crowd wrapped around front to the parking lot of The Gallery x Wish. All fans were able to purchase their exclusive merchandise then head to the show! Check out our Instagram Highlights for more. #WISHATL | #TheChampionShipTour
PUMA & MCM combine their influence to highlight the classic Puma Suede and MCM’s historic monogram. In-Store we celebrated the Puma Suede 50th Anniversary PUMA x MCM Collection. The two fashion houses created pieces that were nostalgic, reminding us of our favorites in old school hip hop and 90’s TV shows. Collection Sold In-Store at WISH.