This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
This is a new brand pioneered by Russell Westbrook, considering himself just a kid from the Inner City of Los Angeles. Honor is a brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. Representing a personal promise to Honor the Gift He has given you.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in. Inspired by Russell Westbrook’s youth, Honor the Gift is built out of respect for where he came from and where anyone can take themselves.
We teamed up with Championship soccer team, Atlanta United for a take over of The Gallery by Wish. ATL UTD showcased amazing photographs from the inaugural season until the Championship game. The Cup, Rings, and apparel by Reigning Champ was also on view. We were thrilled to host the team and share in celebration of this amazing team!
French Brand, Ih Nom Uh Nit launched in 2015 during Paris Fashion Week under Creative Director Chaz Jordan. The label has a cult like following that is gaining notoriety for its “modern nod to European opulence with a street sensibility” Spring 2019 collection is now available Instore and Online now.
#NOWAVAILABLE @wishatl // #WishForKicks ‘Giving Back’ L/S TEE | $59 | IN-STORE + ONLINE ❤️ It’s always the season to give back! Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
We added a new and fun way to give back! Cop a #WishForKicks Tee as an option to donate!
100% of the purchase will go towards a fresh pair of kicks for each teen/young adult at Chris180.
We are so excited to announce our 3rd annual WISH FOR KICKS holiday initiative is BACK!
Starting now 11.1.18 through the holidays we are asking for your monetary donations to help us raise enough funds to provide brand new sneakers to each teen and young adult from Chris 180.
Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.
There will be several ways to donate in the weeks to come. The first way is by donating online. Click the Donate button above. Any amount will help!
Another way is to round up your in-store purchase to the next $5 dollars! 100% of the donation will go towards a fresh pair of kicks!