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New Brand: Aries

Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.

“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and
we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less
wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”

https://www.ariesarise.com/about-aries-brand-book/

Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!

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